Brand Communications Manager

Brand & Communications – BTL Marketing Manager
Consumer / Retail / Mobility Marketing

We’re looking for an experienced Brand & Communications / BTL Marketing professional to join a leading global organisation within its Mobility Marketing team on a 12-month contract
.

This is a highly visible role responsible for delivering end-to-end below-the-line (BTL) marketing activations across forecourt and in-store customer touchpoints, supporting fuels, EV and non-fuel retail propositions.

You’ll work closely with Brand, Product and Customer Value Proposition teams, alongside creative and integrated agency partners, to turn marketing strategy into high-quality, commercially effective campaigns.

• Lead the end-to-end delivery of BTL campaigns and activations
  , from briefing through execution, optimisation and performance review
• Develop clear, insight-led briefs in partnership with Brand and Product teams
• Coordinate creative and agency partners to ensure campaigns are delivered on time, on brand and to a high standard
• Manage in-store, retail and forecourt marketing communications across multiple customer touchpoints
• Monitor campaign performance and translate results into actionable recommendations to improve effectiveness and ROI
• Manage agency relationships, scopes of work, contracts and performance reviews
  
  Own marketing budgets, including forecasting, invoicing, phasing and variance reporting
• Partner across Marketing, Product, Procurement, Finance, Legal and Insights
• Ensure marketing activity meets brand, legal and regulatory requirements
• Translate broader brand strategies into effective, locally relevant customer communications

• 4+ years’ experience in Brand Marketing, Integrated Marketing Communications, Retail Marketing, Shopper Marketing or BTL Marketing
• Strong experience delivering end-to-end BTL campaigns or marketing activations
• Experience managing creative, advertising or integrated marketing agencies
• Exposure to retail, in-store, POS/POSM, shopper or customer marketing
• Experience managing significant marketing budgets and agency spend
• Strong commercial mindset with the ability to use data and insights to optimise campaign performance
• Excellent project and stakeholder management skills
• Experience working cross-functionally with teams such as Product, Finance, Legal and Procurement
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• Strong written and verbal communication skills

This is a 12-month contract based in Calgary, Alberta, with a hybrid working arrangement
, offering the opportunity to work within a major international consumer-facing business and influence how customers experience the brand across physical retail environments.

If you have experience across BTL, shopper marketing, retail marketing, brand activation or integrated marketing communications
, we’d love to hear from you.