Associate Director of Lifecycle Marketing

Join Directive Consulting to revolutionize how companies engage their customers! As the Associate Director of Lifecycle Marketing, you will lead efforts to enhance client relationships and boost revenue across platforms.

In this player-coach position, you will work closely with both clients and internal teams to construct lifecycle frameworks tailored to eCommerce and SaaS environments. You’ll have the opportunity to innovate and define how lifecycle marketing is executed within our organization, fostering growth and customer satisfaction.

Key Responsibilities:

• Lead the development of lifecycle marketing strategies for various models

• Design end-to-end customer journeys that drive engagement

• Implement segmentation strategies tailored to client-specific needs

• Identify and address weaknesses in existing marketing efforts

• Create metrics to connect lifecycle initiatives to business results

Requirements:

• 6+ years in Lifecycle Marketing or related fields

• Significant experience with B2B and SaaS companies

• Hands-on with lifecycle program creation

• Knowledge of major marketing automation technologies

• Excellent communication and leadership abilities

Drive growth and innovation in marketing as you build lasting customer relationships at Directive.