Manager, Digital Marketing Strategy

Take Your Career to New Heights with Flair Airlines
We’re here to make air travel affordable for everyone, and we’re looking for talented individuals who want to help us continue changing the industry for the better. As Canada’s most reliable airline, we're all about offering real value. As we continue to expand our network, increase flight frequencies, and introduce more services, we’re looking for passionate team members to help us in our mission to make air travel accessible for everyone.

We know who we are, and we’re confident in our approach.

Your Team:
Join Flair’s Marketing team, where digital strategy and customer insights support commercial growth and the online customer journey. Reporting to the Vice President, Marketing, the Manager, Digital Marketing is responsible for leading the planning, execution, and optimization of programs across CRM channels, including email and app push notifications, website marketing, paid media, and other digital channels. This role ensures digital initiatives support commercial priorities while driving customer engagement, conversion, and return on investment.

The Manager, Digital Marketing oversees campaign planning, channel performance, agency relationships, and marketing technology, using customer insights and performance data to guide strategy and improve results. The role provides leadership to the Performance Marketing Analyst and is accountable for paid media strategy, investment performance, and channel effectiveness. Working closely with teams across the organization and external agency partners, the Manager supports a consistent online customer experience and the continued growth of the Company’s digital channels.

This role is an on-site position based at one of our offices in Calgary, AB, Vancouver, BC, or Toronto, ON.

A Day in the Life:

Lead the planning, execution, and optimization of the Company's digital marketing strategy across CRM channels (email and app push notifications), website marketing, paid media, search, and other digital channels.

Develop and execute integrated digital marketing plans that support customer acquisition, revenue growth, customer engagement, loyalty, and broader commercial objectives.

Oversee the planning and execution of digital marketing campaigns and customer lifecycle programs, ensuring initiatives are delivered on time, within budget, and aligned with business priorities.

Partner with Revenue Management, Commercial, Digital Product, E-Commerce, Customer Experience, and Analytics teams to develop digital initiatives that support promotional activity, ancillary revenue growth, customer retention, and network objectives.

Provide leadership, coaching, and direction to the Performance Marketing Analyst, ensuring the successful execution and optimization of paid digital advertising campaigns across Google, Meta, and other digital media platforms.

Establish paid media strategy, performance objectives, and investment priorities while overseeing campaign effectiveness, budget stewardship, and return on advertising spend.

Manage digital marketing investments and agency partnerships, ensuring campaigns and programs deliver measurable business results and maximize return on investment.

Oversee CRM and customer lifecycle marketing programs, including email and app push communications, leveraging customer insights, segmentation, personalization, and automation to improve engagement, conversion, and retention.

Collaborate with Analytics, Digital Product, and Customer Experience teams to leverage customer data and performance insights to optimize digital marketing effectiveness and enhance the customer journey.

Lead the development and execution of testing and optimization strategies, including A/B testing across CRM,…