Paid Media Strategist

PAID MEDIA STRATEGIST | Full-time, permanent

Works onsite in Calgary, AB

Mandatory in-office days are Monday, Tuesday, and Friday

Remote optional days are Wednesday and Thursday

We're looking for an experienced Paid Media Strategist who can turn business goals into smart paid media strategies and then roll up their sleeves to execute them.

This role combines strategic ownership with hands‑on campaign management, analysis, and client advisory. You'll own paid media strategy and execution across a portfolio of primarily B2B software and technology clients, connecting campaign performance to meaningful business outcomes such as qualified leads, cost per lead, pipeline, and ROI.

You'll bring a proactive mindset and strong judgment: knowing when to push, test, and optimize, and when the data says to stay the course. This role has no direct reports.

Develop paid media strategies that translate client goals into clear channel, audience, budget, and campaign approaches

Own hands‑on campaign execution and optimization across Google Ads, Linked In Ads, Meta Ads, and programmatic platforms such as Stack Adapt

Manage monthly paid media budgets of $50K+ across multiple clients, campaigns, ICPs, and channels, including forecasting, pacing, and spend allocation

Build audience, keyword, retargeting, and ABM campaigns, including Linked In account‑based targeting

Develop purposeful testing approaches across audiences, channels, bidding, offers, messaging, and creative

Use campaign data, lead quality, and business outcomes to make thoughtful optimization decisions and identify new opportunities

Set up and validate campaign tracking within advertising platforms, including Google Ads, Linked In Campaign Manager, and Meta Ads Manager

Build clear, accurate reporting and translate performance data into actionable recommendations for clients

Identify performance or tracking gaps and investigate root causes, partnering with Tiller's analytics specialist when deeper Google Analytics or Google Tag Manager implementation is required

Use reporting platforms such as Agency Analytics to create consistent visibility into campaign performance

Advise clients directly on paid media strategy, performance, trade‑offs, and recommended next steps

Collaborate closely with Account Managers, Project Managers, Creative, CRO, SEO, and Analytics specialists to deliver integrated client work

Define platform‑specific ad formats, technical specifications, and requirements to support effective creative development

Evaluate creative performance and recommend testing opportunities based on campaign data

Stay current on paid media platforms, B2B advertising, privacy, attribution, AI, and emerging channels, sharing useful learnings that strengthen Tiller's work

5+ years of recent paid media experience, combining strategy with hands‑on campaign execution, ideally in an agency environment

Proven B2B paid media experience;
SaaS or technology experience is a strong asset

Deep hands‑on experience with Google Ads and Linked In Ads, plus Meta Ads and programmatic platforms such as Stack Adapt

Experience managing $50K+ monthly media budgets across multiple campaigns, audiences, and ICPs

Strong campaign measurement skills, including tracking, reporting, performance analysis, and working knowledge of Google Analytics and Google Tag Manager

Confidence advising and presenting to clients and translating campaign performance into clear insights and recommendations

Strong analytical judgment, with the ability to prioritize, manage multiple campaigns, and know when to optimize, test, or stay the course

A proactive, collaborative approach to working with account, creative, analytics,…