Product Marketing Manager

Company Name: PBS Systems

Job Location: Calgary, AB (HQ)

Job Type: Full-time, Permanent

No. of Openings: 01

Job Requirements: Occasional travel through Canada and US with the occasional weekend shift to accommodate your travel schedule and or events

Internal

Job Title:

Product Marketing Manager

Reports To: Manager, Product Marketing & Enablement

PBS is the fastest growing “All Inclusive Business Platform” vendor in North America and we’ve only just begun!

PBS has been transforming how people buy and service cars for almost 40 years, becoming the third largest Dealership Management System(DMS) provider in North America. Each month, hundreds of new users join our platform, which helps dealerships manage sales, service, inventory, and accounting. What sets us apart is how we treat our customers - as partners, innovators and friends.

At PBS, we invest in your growth. Your career can progress in alignment with your strengths, interests, and aspirations.

Product Marketing Managers play a key role in the successful launch and adoption of new PBS software functionality. They translate product capabilities into customer adoption, market success, and revenue growth by developing effective go-to-market plans.

This role requires confident communicators who can turn complex features into clear, value-focused messaging. By understanding dealership challenges and gathering user feedback, Product Marketing Managers shape promotional strategies, inform software enhancements, and monitor product adoption to keep products aligned with customer needs and market expectations.

• Develop comprehensive Product Launch Strategies for introducing new software features to customers which encompasses all activities from pre-launch to post-launch and outlines how to create awareness, generate interest, and drive adoption of the product
• Understand the Go-to-Market parameters, goals and outcomes associated with software features
• Leverage customer and industry knowledge to understand market problems and identify areas of opportunity for marketing content and future development features
• Communicate with internal stakeholders on Product Launch strategies and marketing messaging of software features to build consistency and optimize the customer experience
• Create and document sellable talk tracks (business case scenarios) for features that can be shared internally and externally
• Provide marketing with information and content to be used for marketing campaigns and newsletters
• Track and review usage statistics and develop strategies to monitor product adoption and assess effectiveness of campaigns and training processes
• Ability to objectively and effectively assess and react to changing business needs and requests
• Understand market problems through interactions with customers and PBS experts
• Work closely with internal teams and provide insight into new development to ensure software direction will provide true value to customers and communicate information to relevant stakeholders
• Confidently convey the PBS culture through professional appearance, creating and maintaining genuine business relationships with the ability to perform under pressure
• Build professional relationships with customers and internal stakeholders
• Be available as a product expert (Achieved through PBS certification, knowledge of dealership structure and processes and understanding common issues the software can alleviate. New hires will be offered onsite time to gain a better understanding of the dealership)
• Multi Silo certifications will be required

• 1-2 years previous experience in the automotive industry or dealership environment
• Previous Managerial Experience in the Automotive Industry or Dealership Environment will be considered as an…