Senior Performance Marketing Manager

The Role

Lead paid acquisition across  Meta and Google , with opportunities to test additional channels

Manage significant monthly media budgets with accountability for  CAC, CPL, ROAS, conversion and revenue

Develop media plans aligned with broader business and growth objectives

Continuously optimize campaigns, audiences, bidding, creative and budget allocation

Build and manage structured  creative and performance testing

Partner with creative and digital teams on advertising concepts, landing pages and conversion optimization

Monitor attribution and tracking and translate performance data into clear recommendations

Communicate results, opportunities and priorities to senior stakeholders

What We’re Looking For

5+ years of hands-on performance marketing/media buying experience

Advanced expertise in  Meta Ads Manager and Google Ads

Experience managing  six-figure monthly media spend

Strong understanding of paid acquisition, conversion funnels, attribution and CRO

Demonstrated success improving acquisition efficiency and scaling campaigns

Strong analytical skills combined with good creative instincts

Commercially minded and comfortable connecting media performance to business results

Highly autonomous, proactive and comfortable operating in a fast-moving environment

Genuinely enjoys being  hands-on in the platforms . It is not a traditional brand marketing role or a position focused solely on high-level media strategy.

We’re recruiting for an experienced  Senior Performance Marketing Manager  to take ownership of a significant paid acquisition portfolio for a client in  Calgary, AB . This is a hands‑on role for a performance marketer who is equally comfortable setting strategy and working directly within Meta and Google to launch, optimize and scale campaigns. You’ll manage substantial media investment and use performance data to make decisions around audiences, creative, budgets and channel mix.

This role is currently open, and applications are under review.

Artificial Intelligence (AI) Use

At Creative Niche Inc. all hiring decisions are made by qualified recruitment professionals.

Automated tools or AI‑assisted systems are used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.