Brand & Communications BTL Implementer

Location:

Calgary, AB

Contract:

12 Months

Hours:

40 hours/week
About the Role
The Brand & Communications BTL Implementer is responsible for the end-to-end development and execution of customer marketing communications that support business priorities. Working closely with brand stakeholders, the role delivers targeted marketing initiatives across retail and consumer channels, ensuring consistent brand execution, customer value delivery, and measurable business results.

Responsibilities

Lead end to end delivery of BTL activations to support CR Sales Planner and Mobility Forecourt Planner, coordinating agency partners to ensure quality, consistency, and timely execution; alignment to business priorities, consumer insights, and brand standards. Ensure all BTL activity complies with brand governance, legal, and HSSE requirements, escalating risks and issues as needed.

Partner with Product/CVP Owners to develop clear, insight‑led briefs and ensure alignment between business objectives, communications strategy, and in‑market execution.

Monitor, analyze, and optimize performance, translating results into clear insights and actionable recommendations to drive ROI.

Lead day to day contract management as the contract holder for BTL agency relationships partnering with Commercial Procurement (CP) to define scopes, manage contracts and burn reports, and co‑lead agency business reviews to ensure strong value delivery and performance.

Manage annual budgets and agency scopes, including phasing, invoicing, forecasting, and regular burn and variance reporting.

Successful candidates will have:

Bachelor's degree in Marketing, Advertising, Communications or related field from an accredited college or university

4+ years of progressive experience in Brand Marketing and/or Integrated Marketing Communications, with demonstrated accountability for complex projects, budgets, and cross‑functional delivery.

Experience in end‑to‑end ownership of below‑the‑line campaigns, including briefing, execution, optimization, and performance review

Experience in advertising or communications development, either client‑side or agency‑side, with direct accountability for creative quality, consistency, and effectiveness.

Demonstrated experience managing agency partners, ensuring clear ways of working, scope and budget oversight, and performance accountability. Ability to set clear direction, provide constructive feedback and drive high‑performance across agency and partner teams without direct authority.

Demonstrated experience navigating brand, legal and regulatory governance, proactively identifying risks and ensuring compliant execution

Demonstrated commercial and financial acumen, including experience managing significant marketing budgets

Demonstrated experience translating global or regional brand strategies and assets into effective, locally relevant ATL execution.

Demonstrated learner mindset, leveraging insights, analytics, and experimentation to inform prioritization, communicate trade‑offs, optimize performance, and improve effectiveness over time.

Strong stakeholder management capability, including the ability to clearly frame recommendations, manage trade‑offs, and influence decision‑making with senior and non‑marketing leaders.

Strong project management skills, including building integrated plans, managing interdependencies, and delivering multiple concurrent initiatives in fast‑paced environments.

Ability to lead work through influence, partnering effectively with product, media, insights, finance, legal, procurement, and other stakeholders to deliver integrated outcomes without formal authority.

High executional rigor and attention to detail, ensuring quality, consistency, and compliance across all consumer touchpoints.

Strong sense…