Campaign Manager, Enterprise

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

Summary:

Clio is seeking a  Campaign Manager  to join our  Enterprise Demand Generation Marketing Team  in  Toronto  ,  Vancouver  or  Calgary .

Who you are:
The Campaign Manager plans, executes, and optimizes multi-channel marketing campaigns that build brand awareness, generate qualified leads, and drive revenue growth. This role takes an Enterprise marketing objective and turns it into a coordinated, multi-channel campaign that actually lands, owning the brief, the timeline, the cross-functional dependencies and the post-campaign readout. The Campaign Manager owns whether the campaign holds together as a single, coherent story across every channel it touches.

You are both a disciplined project manager and a sharp editorial thinker. You truly influence the day-to-day campaign operations, including the sequencing, the trade-off calls, and the quality bar that determine whether a campaign actually lands as planned. You can hold a timeline across teams that do not report to you, tell whether a message is working, and draw an honest conclusion from mixed results.

You think in terms of pipeline contribution and revenue impact, not just activity completed. You use AI to do the work, not just to think about it. You’d rather build a reusable workflow than repeat a manual process.

What you’ll work on:
Campaign Planning

Write the campaign brief: audience, insight, objective, message, channel mix, success measures (MQLs, SQLs, pipeline generated/influenced, conversion rate by stage) and timeline for strategic marketing campaigns designed to drive pipeline
Gain alignment from demand generation, product marketing, content and sales before work starts
Define what success looks like up front, so performance can be measured against a real standard rather than a retrofitted one

Orchestration & Delivery

Run Demand Generation campaigns end to end in partnership with channel owners across paid media, email, web, content, events, webinars, partner channels and sales outreach
Manage the campaign calendar,review for consistency, chase dependencies, and flag trade-offs for leadership review when something slips
Ensure campaigns launch as a coherent whole, on time, with every channel carrying the same message
Manage campaign execution and orchestration in Asana including intake, briefs, ticket creation, dependency tracking and status reporting across the portfolio

AI & Automation

Build and maintain AI-powered workflows (Claude, etc.) that automate repeatable parts of campaign execution including brief drafting, copy variants, ticket generation, QA checks, retrospective synthesis; share what works and iterate to consistently meet the needs of the business

Cross-Functional Coordination

Brief and coordinate Content, Design, Product Marketing, PR, Sales and Marketing Operations
Translate the campaign objective into a brief each function can actually act on
Keep the message consistent across everything that ships, and push back on creative or copy that isn’t working
Run the recurring campaign meeting cadence including weekly stand-ups with channel owners, campaign kickoffs, pre-launch readiness checks and post-campaign retros

Sales Alignment

Make sure sales knows what is running, why, and what to do with the response
Deliver the talk track, follow-up guidance and target list alongside the campaign, not after it
Ensure sales can describe what is in market this quarter and what to do about it

Performance & Continuous Improvement

Report on campaign performance…