MM Social Media and Marketing Manager

Hubnest builds vertical specific product engines for industries that require high operational precision. Founded in 2014, the company has spent twelve years embedded in the operational realities of the industries it serves, developing four purpose built products used by organizations across field services, political and civic operations, continuing care, and enterprise security.

This role builds Hubnest's brand presence across our specialized industries. You will craft targeted narratives that reflect twelve years of operational expertise, driving enterprise lead generation and attracting qualified talent.

• Develop, own, and execute a B2B social media strategy across Linked In, Twitter, and industry-specific forums.
• Create, schedule, and publish content that establishes Hubnest as a credible voice in operational technology.
• Write copy for diverse formats, including case studies, whitepapers, blog posts, email newsletters, and ad creatives.
• Manage the end-to-end production of digital marketing campaigns designed to drive inbound pipeline for the sales team.
• Coordinate and host industry-specific webinars, handling promotion, speaker preparation, and post-event follow-up.
• Monitor brand mentions, social engagement, and industry trends to identify timely marketing opportunities.
• Manage digital advertising budgets across Google Ads and Linked In Ads, optimizing for lower cost per acquisition and higher ROI.
• Analyze marketing campaign performance using Google Analytics and CRM data, presenting regular reports to leadership.
• Collaborate with the product team to support product launch campaigns and release announcements.
• Develop and implement SEO strategies to improve organic search rankings for our core vertical solutions.
• Engage with industry partners and clients on social platforms to foster community and brand loyalty.
• Ensure consistency in brand voice, visual identity, and messaging across all digital touchpoints.

• 5+ years of B2B digital marketing, content creation, and social media management experience.
• 3+ years of experience marketing technical enterprise software or SaaS products to niche vertical industries.
• A portfolio demonstrating strong copywriting skills and successful lead-generation campaigns.
• Proficiency in managing corporate Linked In accounts and leveraging Linked In for B2B community building.
• Experience with marketing automation and CRM platforms (Hub Spot preferred, or Marketo/Salesforce).
• Proven ability to translate complex, technical product features into value-driven marketing narratives.
• Strong analytical skills with hands-on experience using Google Analytics, native social analytics, and ad managers.
• Graphic design skills using Canva or Adobe Creative Suite to produce social assets and sales collateral.
• Experience managing webinar platforms such as Zoom Webinar or Demio.
• Strong project management skills and the ability to work independently in a remote environment.
• Bachelor's degree in Marketing, Communications, Journalism, or Business.

• Competitive compensation commensurate with experience
• Comprehensive health, dental, and vision coverage
• Flexible working arrangements
• Learning and development budget
• Paid time off and statutory holidays

Hubnest is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other characteristic protected by applicable federal, state, or local law.