Product Marketer
Job in
Calgary, Alberta, D3J, Canada
Listed on 2026-11-04
Listing for:
Savvy Talent
Full Time
position Listed on 2026-11-04
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, CRM Systems & Management
Job Description & How to Apply Below
Overview
We re looking for a Lifecycle Marketing Manager to own user retention and feature adoption, reporting directly to the founders. The role is both technical and creative; you will be responsible for engaging, educating, and retaining both marketplace and subscription users through email, in-app messaging, and feature marketing campaigns. The ideal candidate is analytical, creative, and self-motivated — able to plan, execute, and measure lifecycle initiatives end-to-end with little guidance.
Responsibilities
Own lifecycle marketing campaigns across email, popups, and in-app messaging to drive engagement, retention, and upsell
Plan and execute feature GTM campaigns (launch emails, adoption flows, educational content) to ensure new features are discovered and used
Build churn-prevention and winback flows to improve subscription and marketplace retention
Write compelling copy for lifecycle touchpoints and feature campaigns
Segment users and personalize communication to increase activation and long-term engagement
Build and document repeatable processes for lifecycle campaigns, ensuring emails are consistently launched, tested, and measured
Monitor and improve email deliverability (domain reputation, list hygiene, bounce/complaint rates) to maximize inbox placement
Collaborate with PM and founders to align lifecycle initiatives with ongoing experiments or product launches
Analyze lifecycle and retention data to form insights and optimize campaigns
Report regularly on retention and lifecycle KPIs to the founders
Speak with users to understand pain points and opportunities for re-engagement
Plan features or experiments in the product related to retention
Requirements
Experience managing lifecycle/CRM marketing in a product-led growth (PLG) company
Strong understanding of user retention levers, subscription dynamics, and churn prevention
Excellent copywriting skills across email and in-app messaging
Knowledge of email deliverability, segmentation, and marketing automation tools
Data-driven mindset with experience running and measuring lifecycle experiments
Comfortable working in a scrappy, fast-paced environment with limited resources
Generalist operator who can own strategy, execution, and reporting end-to-end
Self-sufficient and accountable to deadlines
Able to translate findings into product changes or new features
Not mandatory, but highly valued
Personal projects that demonstrate your abilities pertaining to this role
Previous experience with 2-sided marketplaces
Benefits
Remote role with possibility to meetup with other Vancouver based team
$80k-$100k/year (CAD $110,000 - $140,000)
2 weeks paid vacation
Annual cash performance bonus based on the growth and performance of the company
Significant growth potential in both role and compensation as we continue to scale
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