Demand Generation Content Specialist

Some honesty up front, so you can decide early whether this is for you.
This job is demanding. Every job post says that, so here is our version. You will be handed problems with no playbook and asked what you plan to do about them. Not as a test. We ask because we do not know yet either. You will get feedback early, because we would rather help you fix something in week two than in month six.

Some weeks are messy. We are building things that do not exist yet, and that is less tidy than it sounds in a job post.
If that sounds stressful rather than fun, this one is not for you, and we would rather you find that out now than in your third week.
A few things we ask:
First rule:  write your own application.
Second rule:  write your own application.
Third rule:  we read hundreds of these, so AI writing tends to stand out. If yours reads that way we will move on, and we would rather tell you that now than leave you guessing.
Fourth rule:  if your application could have been sent to any marketing job at any company, we will assume you sent it to all of them.
Fifth rule:  name one thing of ours you have read, watched or listened to, and tell us what you actually thought of it. The links are below. Skip it and we will assume you did not have time to look.
Sixth rule:  yes, this is a lot to ask before you have even had an interview. That is the job.
We use AI here every day and we want you to use it too. Research with it, check your grammar with it, argue with it. Just do not hand us something it wrote.
Three plain sentences in your voice beat five polished paragraphs in nobody’s.
Still here? Good. Here is what we actually do:  Our mission is  Empowering Leaders to Strengthen Communities.
We believe strong businesses create opportunities for employees, families, clients, and the communities they serve. Thats why we help ambitious landscape entrepreneurs grow through better marketing, stronger leadership, and practical business education.
We re looking for someone to help build the marketing engine that turns our expertise into awareness, trust, and qualified demand for Intrigue.
Th is is not a client-facing agency role. You wont be managing marketing for landscape companies. You ll be marketing the company that markets to landscape companies. It reads like a riddle and takes about a week to get used to.
You ll have a great deal of autonomy, but autonomy here comes with accountability. The freedom is real, and so is the follow up.
We re looking for someone to help build the marketing engine that turns our expertise into awareness, trust, and qualified demand for Intrigue.
Th is is not a client-facing agency role. You wont be managing marketing for landscape companies. You ll be marketing the company that markets to landscape companies. It reads like a riddle and takes about a week to get used to.
You ll have a great deal of autonomy, but autonomy here comes with accountability. The freedom is real, and so is the follow up.
You ll play a key role in growing Intrigue s audience and generating qualified demand across North America.
You ll turn the expertise we re already creating into marketing that helps more landscape business owners discover Intrigue. That could mean promoting a new episode of the IM Landscape Growth Podcast, transforming a client success story into a case study and social campaign, creating assets for paid advertising, developing an educational resource, capturing content at an industry event, or repurposing a webinar into content across multiple channels.
You ll work closely with our Demand Generation team to create, distribute, and continuously improve content across social media, video, email, our website, paid advertising, and events.
We re not looking for someone to simply keep a content calendar full. We re looking for someone who wants to help build the demand generation engine that fuels Intrigue s growth.
Audience Growth & Content Distribution   Create and distribute content that helps more landscape business owners discover Intrigue by repurposing our best ideas across social media, video, email, our website, and other marketing channels.
Podcast Growth & Promotion   Turn every episode of the IM Landscape Growth Podcast into multiple high-quality marketing assets, including clips, graphics, audiograms, short-form video, and promotional campaigns.
Demand Generation Campaigns   Create educational resources, lead magnets, email content, landing pages, and paid advertising creative that attracts qualified landscape business…