Job specializations:
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Marketing / Advertising / PR
Job Description & How to Apply Below
As Assistant Vice President, Market Strategy, you will translate GRS objectives into segment plans, competitive positioning, and routes to market. You will shape value propositions, strategic communications, and marketing investment decisions. The mandate also includes aligning Corporate Marketing and Communications, CXO, member marketing, and Business Development partners around coordinated execution.
Key Responsibilities:
Set commercial agendas, strategic trade-offs, and resource priorities
Develop differentiated propositions and audience-specific messaging
Assess marketing investment, pipeline contribution, conversion, and ROI
Lead demand generation and commercial alignment with Business Development
Govern launches, communications, and post-launch performance reviews
Requirements:
University degree or post-secondary education
10+ years of relevant financial services industry experience
Experience leading go-to-market strategy and demand generation
Expertise in strategic communications and value proposition development
Regular travel and Quebec bilingualism where applicable
Bring executive influence, marketing economics, and commercial strategy expertise to strengthen Sun Life’s GRS growth agenda.
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