Marketing Manager; Brilliant Harvest

As the Marketing Manager, you are the voice of our brand and the engine driving our market presence. You bring a deep understanding of B2B equipment dealership marketing, community engagement, and lead generation. You understand that we win when marketing enables strong hand to hand engagement within the industry versus broad digital marketing. You will oversee our marketing efforts being highly engaged and focused on enabling sales strategy that drives growth.

You are a strategic thinker who is equally comfortable rolling up your sleeves to leverage AI tools, create content, manage events, and drive communications across our customers.

Reports to: VP Marketing & Customer Experience

Location: Calgary area preferred; remote, with regular travel to dealerships and industry events

• Design & Collateral: Utilize Canva for graphic design to build compelling presentations, one-sheeters, and customer success stories. Ensure sales presentations are up to date and provide a comprehensive view of the value our platform provides.

• Web Management: Own our company website, including an upcoming redesign, and its ongoing content, SEO, analytics (GA4, Tag Manager, Search Console), and conversion optimization.

• Search & Paid: Manage organic and paid search performance, including generative engine optimization, brand search, and Google Ads campaigns.

• Social Media: Create engaging social media posts and manage our social channels (today just LinkedIN and Youtube) to build brand awareness.

• Thought Leadership: Write, edit, and pitch guest contribution articles to industry publications and associations.

• Podcast: Grow the reach of Built on Iron, our industry podcast, through guest outreach, short-form clips, newsletter syndication, and trade press pitching.

• Press Releases: Write and distribute press releases for customer partnerships, product launches, and company milestones, and build relationships with agriculture, equipment, and dealership trade media.

• Dealer Co-Marketing: Build marketing kits that help dealerships promote their branded assistant to their own customers and drive farmer and contractor adoption.

• CSM Enablement: Partner with Customer Success to create content and marketing materials to assist with driving adoption at Brilliant-powered dealerships.

• Lead Management: Working with the Sales team to drive sales lead engagement campaigns using Claude and Hub Spot. As well as being in charge of Hubspot functionality and administration.

• Customer Proof: Build case studies, testimonials, and customer photo and video content, and support voice-of-customer surveys that turn results into proof points.

• Industry Events: Organize and execute dealership thought leadership events to position Brilliant Harvest as an AI equipment industry pioneer.

• Educational Content: Coordinate dealership AI training events and develop the supporting educational content alongside the sales team.

• Customer Success Alignment: Coordinate closely with the Customer Success team to plan and execute impactful dealership customer events.

• Sales Enablement: Support the sales team directly by assisting with presentations, and by generating leads leveraging attendee email and Linked In communications.

• Event Lead Generation: Generate leads from events through attendee follow-up by email and Linked In, and support the sales team with event presentations.

• Experience: 5+ years in marketing, communications, or a similar role, preferably within a B2B or SaaS Equipment Dealerships environment.

• Modern Tech Stack & Tooling: Expert-level understanding of core marketing and operations tools, specifically Hub Spot, Brevo, and Canva.

• Content Mastery: Proven track record of creating high-quality written and visual content across multiple mediums.

• AI Fluency: You already use AI tools daily in your own work, and you can explain AI products in plain language, describing what they do accurately without overstating it.

• Field Presence: Comfortable traveling to dealerships, industry events, and customer content shoots.

• Hands-on Executor: Ability to focus in on the finer details of event logistics and content creation while maintaining a high-level strategic perspective on the industry.

• Business Acumen: Proven ability to translate engagement metrics…