Ecommerce Growth Strategy Marketing Leader

Shape profitable eCommerce growth at Algae Cal through campaign strategy, budget discipline, and analytics across the customer experience.

As Marketing Leader (Campaigns), you will own the moving parts behind D2C initiatives, from briefing and approvals through optimization and learning. The position requires substantial eCommerce experience and comfort with six-figure monthly marketing budgets. You will balance revenue goals with contribution margin, unit economics, compliance, and customer needs.

• Develop offers, bundles, coupons, and campaign mechanics
• Manage campaign planning, launches, reporting, and optimization
• Evaluate spend using profitability and unit economics
• Review landing pages, popups, checkout, and suppression logic
• Mentor and influence cross-functional campaign contributors

• 2+ years planning and executing D2C campaigns
• Proven eCommerce portfolio and marketing leadership experience
• Fluency with revenue, ROAS, CPA, and margin metrics
• Knowledge of GA4, Triple Whale, and attribution
• Understanding of UI/UX and health marketing compliance

Apply strategic judgment, budget expertise, and eCommerce marketing knowledge to build accurate, profitable campaigns at Algae Cal.