Growth Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Strategist based in Canada.

The Growth Strategist will play a key role in expanding the digital presence, audience reach, and online influence of a high-profile business executive and entrepreneur. This freelance position combines strategic thinking with hands-on execution across multiple digital growth channels. You will identify opportunities to improve online visibility, strengthen audience engagement, and increase website traffic and conversion rates. Working across SEO, AI search optimization (AEO), website performance, analytics, and community development, you will design and implement data-driven growth initiatives.

The role offers significant autonomy, allowing you to experiment with new approaches, evaluate performance, and continuously optimize digital strategies. You will also work directly with senior stakeholders, translating insights into actionable recommendations that support sustainable digital growth.

• Develop and execute comprehensive growth marketing strategies across multiple digital channels to increase brand visibility, audience reach, engagement, and conversions.
• Identify and evaluate opportunities to improve online presence, attract new audiences, and optimize digital performance.
• Optimize website content, structure, and user journeys to improve search discoverability, user experience, engagement, and conversion rates.
• Develop and implement SEO and AI search optimization (AEO) strategies to strengthen organic visibility and improve content discoverability across traditional search engines and AI-powered search platforms.
• Monitor website traffic, audience behavior, and campaign performance using analytics tools to identify trends, opportunities, and areas for improvement.
• Design, test, and optimize growth initiatives, including content strategies, digital campaigns, and audience acquisition and engagement activities.
• Support community-building initiatives across relevant online platforms, developing strategies to attract, engage, and retain target audiences.
• Contribute to paid marketing initiatives when relevant, identifying optimization opportunities to improve campaign effectiveness and return on investment.
• Evaluate the performance of digital growth initiatives, using data and experimentation to refine strategies and maximize results.
• Prepare performance reports, communicate key insights, and provide actionable recommendations directly to senior stakeholders.
• Work independently to manage projects, prioritize initiatives, and ensure the effective execution of growth strategies.

• Demonstrated professional experience in growth marketing, digital marketing, SEO, conversion rate optimization, audience development, or a related field.
• Proven ability to develop and execute growth strategies across multiple digital channels, from initial planning through implementation and performance evaluation.
• Strong understanding of search engine optimization (SEO), AI search optimization (AEO), website analytics, website performance, and digital marketing funnels.
• Experience optimizing website content, user journeys, and digital experiences to improve visibility, engagement, and conversion rates.
• Strong analytical skills and the ability to interpret website traffic, audience behavior, and campaign performance data to identify actionable growth opportunities.
• Experience designing, implementing, and testing digital growth initiatives, including content strategies, campaigns, and audience acquisition approaches.
• Familiarity with community growth and engagement strategies across relevant digital platforms.
• Understanding of paid digital…