Digital Marketing Specialist​/Non​/Project-based; DM

Position: Digital Marketing Specialist | (Contract/Non-Employment/Project-based) - DM012
Contract / Temporary / Project-Based / Remote Only local candidates in Canada (please do not apply if you are living outside of Canada, and do not hold a Canadian residency) About

For a confidential digital/SaaS business initiative market launch, we are looking to engage a hands-on Digital Marketing & Growth Specialist to help build the marketing foundation, launch strategy, campaign assets, and go-to-market execution required to take the initiative from pre-launch through rollout.

This is a temporary, project-based independent contractor engagement for a fixed project fee
. It is not employment, salaried work, or an hourly position
, although there may be an opportunity for future engagement depending on business needs and performance.

Only Canadian Citizens and/or Permanent Residents with demonstrated experience in the North American market will be considered.

Detailed product, audience, commercial, pricing, and launch information will be provided only after execution of the required NDA and confidentiality agreements.

Role Overview

This role is primarily focused on 0-to-1 launch preparation and execution.

The contractor will work closely with owner to understand the business vision, market opportunity, intended audience, positioning, commercial approach, and launch objectives, and turn that information into a practical, coordinated marketing and go-to-market program.

The work will include strategy, market research, positioning, value proposition development, launch planning, website and landing-page content, advertising, video and creative assets, social media, email and outreach campaigns, marketing collateral, tutorials, campaign infrastructure, analytics setup, and initial launch optimization.

Preference given to candidates familiar with the energy & sustainability landscape (previous projects).

Key Responsibilities Go-to-Market & Launch Strategy

• Review approved internal business, product, market, and launch materials.
• Translate business' vision into a clear and actionable go-to-market and launch strategy.
• Conduct market, competitor, audience, positioning, and channel research.
• Help define target audiences, segmentation, positioning, differentiation, value proposition, messaging, and campaign themes.
• Develop the overall launch roadmap, priorities, phases, timelines, channels, and execution plan.
• Identify practical pre-launch, launch, and early-growth opportunities.

Brand, Messaging & Value Proposition

• Develop clear launch messaging that communicates the business value simply and effectively.
• Create messaging frameworks, campaign themes, headlines, calls-to-action, and supporting copy.

Website & Landing Pages

• Help plan and create launch-ready website, landing-page, campaign, and conversion-page content.
• Develop page structure, messaging, value propositions, benefits, FAQs, CTAs, and lead-generation flows.
• Support conversion-focused design and messaging.

Campaign Planning & Execution

• Build and execute integrated launch campaigns across appropriate digital channels.
• Develop campaign calendars, sequencing, audiences, messaging, budgets, creative requirements, and success measures.
• Plan pre-launch awareness, launch announcements, acquisition campaigns, remarketing, outreach, and early expansion campaigns.

Advertising

• Develop advertising strategy and campaign structure.
• Set up or support campaigns across platforms such as Linked In Ads, Google Ads, Meta Ads, and other appropriate channels.
• Create targeting strategies, ad concepts, copy, creative variations, campaign objectives, and initial budgets.
• Establish conversion tracking and campaign measurement.

Video, Creative & Launch Assets

• Help create or coordinate launch videos, explainer videos, product/business introduction videos, tutorials, walkthroughs, and…