Job specializations:
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Marketing / Advertising / PR
Job Description & How to Apply Below
Lead paid media and email marketing for CMH from Banff, Alberta, or an approved remote location, with remote travel expectations.
As Performance Marketing Manager, you will manage CMH acquisition and nurture programs while supporting MWHS integration. The work spans paid media, SEO, email lifecycle programs, and CDP strategy. You will collaborate with Sales, Guest Services, Finance, Brand and Content teams, Alterra shared services, and a media agency.
Key Responsibilities:- Define paid media goals, audiences, targeting priorities, and budget allocation
- Direct search, social, and display campaigns through Alterra’s media agency
- Build personalized email and lifecycle automation flows
- Optimize search visibility through research and on-page recommendations
- Track ROI, CPA, CPC, conversion rate, and CTR
- Five-plus years managing paid media, email, and SEO programs
- Experience managing an outside agency
- Minimum five years in an occupational health and safety role
- Strong business data literacy and multiple-priority management
- Willingness to pursue continuous professional development
Apply performance marketing, email lifecycle, SEO, and agency management expertise across CMH and MWHS growth programs.
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