Marketing and Communications Coordinator

Safe Link Alberta is an organization delivering services throughout Southern Alberta. As a non-profit organization, we work to reduce the risks associated with sexual activity and substance use. We serve and advocate for priority populations by offering low-barrier, non-judgmental, and informed programs and services. We offer a fun and energetic environment that provides opportunities for you to utilize your talents and develop new skills.

Reporting to the Manager, Community Engagement, the Marketing and Communications Coordinator is responsible for the communications, marketing and social media activities of the organization. The Coordinator is a member of the Community Engagement Team and works collaboratively with employees, volunteers, and community organizations to support the vision and mission of the organization and to achieve the goals of the strategic plan.

This is a full-time (35 hours per week) position may be located in the Calgary or Medicine Hat office. Regular work hours are primarily Monday to Friday from 8:00am to 4:00pm. A flexible schedule including day, evening, and weekend availability may be required, particularly for community events.

• Acquire and maintain a detailed knowledge of the company’s policies, principles, and strategies, and keep up to date with relevant developments.
• Develop communications and marketing plans and timelines for the implementation of campaigns and projects as required throughout the year.
• Create, coordinate and support the writing, editing and approval of all materials for the purpose of marketing, education, messaging, and other relevant uses.
• Create content for stakeholder engagement and provide clear and concise messaging, in multiple formats, to meet the needs of the organization.
• Manage organizational standards and branding and provide quality assurance on external materials to produce high-quality and error-free content and copy.
• Monitor internal activities, community events and external medial channels for information relevant to the organization.

• Develop and implement monthly social media plans and an active content calendar aligned with Safe Link Alberta’s communications strategy, organizational priorities, campaigns, events, and community interests, supporting brand awareness, advocacy, fundraising, website traffic, programs, services, and education.
• Create, design, schedule, and publish engaging digital content across social media and web platforms, including Facebook, Instagram, Linked In, You Tube, and emerging channels, ensuring information remains current, relevant, and accessible.
• Explore and use appropriate artificial intelligence (AI) tools, including built-in AI, into daily workflows to support creative content development and improve the efficiency of marketing and communications initiatives. This may include tools such as Microsoft Copilot, Canva AI, and other relevant AI technologies.
• Build authentic relationships with online audiences by monitoring and responding to comments and messages, participating in conversations, and creating opportunities for meaningful community engagement.
• Monitor social media trends, emerging platforms, audience behaviours, relevant community conversations, events, organizational activities, and external media to identify opportunities for timely and engaging content.
• Monitor, analyze, and interpret social media analytics, including reach, engagement, website traffic, and campaign performance, to identify opportunities, evaluate effectiveness, and refine content and strategies.
• Provide regular reporting on social media performance, insights, and campaign outcomes, using data to inform ongoing planning and strengthen…