B2B Paid Media Specialist

Position: B2B Growth Paid Media Specialist
Drive B2B and growing-brand accounts remotely through paid media strategy, budget decisions and conversion measurement at Blacksmith Agency.
This Performance Marketing Specialist owns the strategic direction for a book of clients. You will shape targeting, bidding, creative testing and quarterly roadmaps across major advertising platforms. The position focuses exclusively on paid media, while a separate strategist handles SEO. Your work includes explaining performance clearly when clients ask about the numbers.

Key Responsibilities:

Set targeting and budget direction for client accounts
Manage Google Ads, Meta, Linked In and Microsoft Ads
Test creative and optimize bidding across active campaigns
Build trusted attribution with GA4, tag manager and pixels
Present performance stories and guide long-term account growth
Requirements:
At least three years using Google Ads and Meta hands-on
Campaign-building, management and optimization experience
Results involving ROAS, CPA or pipeline performance
Experience working across multiple agency clients
Clear spoken English on live calls with United States clients
Use paid acquisition expertise and performance analysis to guide B2B client growth from a dedicated remote seat.