SEO and Paid Media Specialist

Strengthen rental housing visibility through SEO, local search, and paid media at Mainstreet Equity Corp. in Calgary. Use AI practically within a full-time, permanent, on-site role.

This Digital Marketing Specialist position combines technical marketing execution with measurable inquiry growth across Mainstreet’s Western Canada portfolio. You will manage Google Ads and Meta Ads, improve city, neighbourhood, and property pages, and investigate tracking discrepancies. The role also includes reporting, competitor monitoring, website coordination, and collaboration with leasing, operations, marketing, developers, and technical partners. You will independently own execution while aligning priorities with the Digital Marketing Manager.

• Improve technical, on-page, keyword, and local SEO performance
• Manage rental advertising placements according to vacancy priorities and results
• Monitor competitor pricing, promotions, and advertising activity
• Coordinate website testing, migration, tracking, and inquiry-flow requirements
• Apply validated AI tools to research, analysis, and process improvements

• Three to five years of hands-on digital marketing experience
• Direct Google Ads lead-generation responsibility is required
• Meta Ads Manager experience with budgets and performance diagnosis
• Strong GA4, Google Tag Manager, Search Console, and UTM knowledge
• Confidence working through a CMS on SEO improvements

Use SEO, paid media, measurement, competitor insight, and practical AI to improve rental marketing outcomes in Calgary.