General Manager

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The General Manager (GM) leads the vision and business strategies to achieve sales, productivity and profitability for two retail store locations. The GM effectively directs and manages all aspects of each retail store location inclusive of customer engagement, operational execution, people management, and merchandising presentation. The GM directs a diverse workforce to ensure adherence with Company policies and procedures and consistently abides by and upholds Our Values to create a positive working environment:
Act with Integrity, Exceed Expectations, Succeed Together, Inspire Innovation, and Invest in People.

• Communicates professionally and effectively in all interactions including management teams, sales associates, customers, business partners, and vendors.
• Grows leaders through providing direction, delegation, and follow up with employees in both store locations.
• Fosters a positive work environment for employees and recognizes performance to increase employee engagement.
• Builds a talent pipeline through networking/recruiting and develops a succession plan for management positions in both store locations.
• Trains, coaches, and directs store teams; adapts management style as necessary.
• Accountable for adherence to safety regulations, policies and procedures.
• Sets clear expectations and identifies gaps in performance of the team and addresses opportunities appropriately.
• Effectively plans and prioritizes own time between both store locations to meet the needs of each store.
• Receives feedback with positive intent and takes appropriate action.

• Maintains a genuine customer focus on the sales floor by leading and directing the Leader on Duty program in both store locations.
• Consistently models all brand service standards and coaches others to ensure consistent execution of those standards.
• Builds customer loyalty by directing and coaching the team on the benefits of customer participation with email capture and other available customer loyalty programs.
• Trains management team on proper resolutions to customer concerns and addresses those concerns timely.
• Analyzes customer feedback to identify areas of opportunity and implements a strategy for the team to positively impact results.

• Sets strategic direction on merchandise and operational execution, ensuring brand standards are met and integrated in both store locations.
• Reduces loss through a consistent level of customer service, education, and operational controls.
• Effectively manages multiple schedules to maximize productivity and provide an exceptional customer experience while managing payroll.
• Analyzes and reacts to assortment level sell‑through in both stores and utilizes reactionary merchandising to drive sales.
• Maintains neat, clean, and organized stores while adhering to appropriate multi‑brand merchandising guidelines.
• Directs and coaches team to ensure the efficient handling of all merchandise from shipment receipt, processing, visual placement, and replenishment.

• Critically analyzes key performance indicators (KPIs) and identifies behaviors to drive results.
• Understands and communicates business metrics and trends within each store.
• Partners with peers, business partners and supervisors to identify brand successes and opportunities.
• Leads store teams to generate sales to exceed Company provided goals.

• High school degree or GED minimum requirement;
  Bachelor's degree strongly preferred.
• Specialty retail strongly preferred.
• Minimum of 5 years of retail management experience.
• Previous experience leading direct reports.
• Experience managing multiple stores and high unit output.
• Demonstrated leadership and supervisory skills.
• Expertise in store systems and operational controls.
• Ability to communicate effectively to customers, team, and supervisor.
• Ability to lead, direct, and execute multiple tasks concurrently.
• Proficient computer/technology skills (Outlook, Excel, Web navigation).

• Ability to lift 40 pounds as…