Summary/
Purpose:
The Territory Manager, Eastern Canada, will be responsible for strengthening distributor relationships, driving business development, and supporting market growth activities for hybrid fall rye and portfolio crops. This role will focus on expanding end-use market opportunities in feed, cover crops, milling, and distilling.
Working closely with key distributors, farmer advocates, end-use partners, and industry stakeholders, this individual will develop and transfer the necessary knowledge to drive awareness, sales, and acceptance of hybrid rye across Eastern Canada. They will contribute to marketing, logistics, and administrative processes to ensure consistent customer service, brand recognition, and market development.
Overview:
KWS Seeds Canada is searching for an experienced and motivated Territory Manager for Eastern Canada. This position is ideal for someone with a strong agribusiness background, distributor and end-user relationship experience, and a track record in market development. The successful candidate will be a self-starter, organized, and able to work independently while collaborating across sales, marketing, and technical teams.
Reporting to the Sales and Marketing Manager, this person will play a key role in expanding KWS presence and building long-term market opportunities in Eastern Canada.
Essential Job Functions:
Distributor Sales Development
Build, strengthen, and expand relationships with seed distributors and their networks.
Provide product training, joint farmer calls, and strategic support to distributor sales teams.
Collaborate on marketing programs to support distributor-led grower engagement.
End-Use Market Development
Identify, engage with, and service feed, cover crop, milling, distilling, and fuel end-users to create additional hybrid rye demand.
Collaborate with KWS technical experts to align on agronomy and nutritional knowledge with market needs.
Sales & Marketing Support
Work with distributors to achieve sales, pricing, and service goals.
Prepare sales forecasts and contribute to marketing campaigns and industry events.
Support annual marketing programs and ensure timely execution of promotions.
Industry Engagement & Networking
Participate in trade shows, field days, and industry events to promote the KWS brand and products.
Build relationships with industry associations, agronomy groups, and crop value chain partners.
Market Intelligence & Reporting
Collect and analyze market data (planted acres, sales, inventory, market share).
Maintain CRM records (Salesforce) for distributors, farmers, and end-users.
Provide feedback to internal teams to guide product positioning and market strategy.
Required Qualifications:
Bilingual, fluent in written and spoken English and French
Post-secondary education in Agriculture (degree or diploma)
5+ years’ experience in agricultural sales, business development, or distributor account management
Strong understanding of agronomy and crop management
Strong understanding of the collaboration required between production, distribution and farmers
Excellent communication skills, both written and verbal, with a proven ability to negotiate contracts, agreements, and pricing
Strong organizational and problem-solving skills with attention to detail and ability to manage multiple tasks and meet deliverables with minimal supervision
Data driven and results oriented
Proficiency in Microsoft Office and CRM systems (Salesforce)
Desire to collaborate globally with other KWS teams
Valid driver’s license and ability to travel regularly (up to 35%)
Preferred Qualifications:
Professional Agrologist (P. Ag.) designation or the ability to obtain
Experience in livestock management feeding systems for cattle, swine or poultry
Advanced sales experience in strategic planning, marketing, and project management
Experience in seed production, processing, and logistics
About KWS
KWS is one of the world’s leading plant breeding companies. With the tradition of family ownership, KWS has operated independently for more than 169 years. It focuses on plant breeding and the production and sale of seed for sugarbeets, cereals, corn, canola, sunflowers and vegetables. KWS uses…
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