Director, Sales

Who we are:

GoMaterials is one of Canada's fastest‑growing companies, recognized by Deloitte, the Globe & Mail, and the Lazaridis Scaleup Program. We’re revolutionizing how landscape contractors source plant and hardscape materials through a B2B marketplace that simplifies procurement in a traditionally outdated industry.

Since our inception, we have helped landscapers save time, money, and stress and planted over 1.5 million plants and trees. Led by a young and eager group of entrepreneurs, GoMaterials is aggressively expanding across North America. We are therefore looking for amazing people to add to our team!

We’re looking for an experienced Director of Sales to lead, scale, and elevate our sales organization as we enter our next stage of growth. This is a hands‑on leadership role where you’ll define our sales strategy, build and mentor a high‑performing team, and partner with leadership to drive revenue growth and market expansion.

• Define & Lead Sales Strategy: Own the sales vision, roadmap, and execution aligned with company goals.
• Build & Scale the Team: Recruit, develop, and retain top‑performing Account Managers, Account Executives, and sales support staff.
• Drive Revenue Growth: Set and manage sales targets, territories, and compensation models to ensure consistent over performance.
• Foster High‑Performance Culture: Create an environment of accountability, motivation, and continuous learning.
• Expand Market Reach: Identify new customer segments, regions, and growth opportunities.
• Optimize Sales Operations: Implement tools, processes, and analytics to increase efficiency (CRM, sales automation, forecasting).
• Collaborate Cross‑Functionally: Partner with Operations and Tech to ensure customer success and maximize lifetime value.
• Coach & Mentor: Provide guidance and structured career paths for team members.
• Report & Analyze: Track KPIs, pipeline health, win/loss metrics, and present insights to the executive team.

• 8+ years in B2B sales with at least 3+ years in a leadership role (preferably in retail, SaaS, marketplace, or startup environments).
• Proven track record exceeding sales targets while leading high‑growth teams.
• Ability to build, mentor, and inspire sales teams of varying sizes.
• Comfortable defining high‑level strategy while rolling up your sleeves to close key deals.
• Strong analytical skills and experience using CRM/sales tools (Hub Spot preferred) to drive performance.
• Strong presentation, negotiation, and interpersonal skills.
• Ability to thrive in a fast‑paced, evolving startup environment.

• Experience scaling sales teams across North America.
• Familiarity with B2B marketplaces, supply chain, or construction/landscaping industries.
• Exposure to sales enablement, revenue operations, or partnerships.

💡 Share your ideas and actually see them come to life

🌱 Grow with us through learning & promotion opportunities

🏝️ Enjoy solid health benefits & time off (3 weeks + 1 week during the holiday break)

💰 Get a piece of the pie with equity after your first year

🎉 Work with a fun, tight‑knit team that celebrates wins together. Want to learn more? Check out our culture code.

If you think you’d be a great fit at our company and are passionate about this job, we want to hear from you!