Digital Content Specialist - Bulletin

Under direction, of assigned supervisor this position is responsible for creating original video, photographic, graphic, and text content and managing social media posts. Provides content support for district, department and school internet and intranet websites and social media platforms as a communication tool for staff, parents and students to support student learning and district brand awareness. Coordinate and develop protocols for content development and information.

• Coordinate content planning, and development for district and school websites.
• Work cooperatively with school principals, department managers, and their designees to create practical websites collateral reflecting their needs and concerns.
• Create appropriate content elements for district web sites, links, and social media platforms.
• Coordinate regular content to be used for updates to the district home page, write original text and create original graphics for websites, and social media.
• Provide technical and design support for digital content creation.
• Research and recommend products and services to enhance the communications offered at the district and school site levels.
• Ensure consistency and uniformity in presentation of information on the website and social media platforms.
• Perform research on current benchmark trends and audience preferences.
• Generate, edit, publish and share relevant, high quality, and engaging content daily (e.g., original text, photos, videos and news).
• Collaborate with other teams, such as marketing and community engagement, to ensure brand consistency.
• Support social media accounts’ design (e.g., Facebook timeline cover, profile pictures and blog layout).
• Suggest and implement new features to develop brand awareness, such as promotions and competitions.
• Manage multiple projects simultaneously while ensuring all deadlines are met.
• Develop strategies that effectively reach target audiences through digital channels.
• Perform related duties consistent with the scope and intent of the position.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education:

• Bachelor’s degree in multimedia, marketing, graphic design or related field

Experience:

• Three (3) years of work experience in developing and creating digital content
• Experience in accessing and using resources on the Internet, including authoring web pages and using graphic layout software applications
• Experience in the use and management of content creation tools and software

Experience:

• Working in a K-12 public agency setting in educational and experience producing digital assets
• One (1) year of work experience in video production
• Managing organizational change and initiating key innovations
• Experience with HTML
• Speak, read and write in Spanish to effectively communicate with limited English or non-English speaking members of the community in both oral and written form
• Passage of the Bilingual Proficiency Skills Assessment (BPSA) or equivalent exam at basic level

Knowledge of:

• Video production and editing; photography; digital media creation; e-marketing; design and development of graphics, multimedia presentations, marketing materials, e-newsletters and other digital publications
• Hands on experience in content management
• Professional quality video and photography production techniques and equipment
• Principles of good web design, and basic publishing, copywriting and design principles
• Ability to deliver creative content (text, image and video)
• Basic knowledge of search engine optimization (SEO)
• Online marketing channels
• Familiarity with web design
• Basic public information and marketing principles
• Current technologies and trends in multi-media and content creation tools and applications.
• Computer file optimization and compression techniques
• Copyright laws, Americans with…