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Marketing Project Lead

Job in Salida, Stanislaus County, California, 95368, USA
Listing for: X-PHY
Full Time position
Listed on 2026-01-01
Job specializations:
  • IT/Tech
    Digital Marketing, Ecommerce
  • Marketing / Advertising / PR
    Digital Marketing, Ecommerce
Salary/Wage Range or Industry Benchmark: 100000 - 125000 USD Yearly USD 100000.00 125000.00 YEAR
Job Description & How to Apply Below
Location: Salida

Marketing Project Lead

X-PHY Inc, a Flexxon brand, is pioneering AI-embedded cybersecurity solutions that safeguard data at the hardware level. From Cybersecure SSDs to Deepfake Detection software and compliance-driven storage, X-PHY is driving the future of trusted digital security.

As we continue to expand, we’re seeking passionate, driven individuals to join our mission to redefine industry standards, push boundaries, and create transformative solutions that protect the digital world. Joining us isn’t just about securing a job—it’s about embarking on an entrepreneurial journey. Here, you don’t just work for the company; you grow with it. We seek visionaries who think beyond the ordinary, strategists who challenge the status quo, and action-takers who execute with intensity and precision.

If you’re ready to shape the future of cybersecurity, we want you on our team.

Role Summary

Our Marketing Project Lead is relentlessly focused on results: delivering measurable business outcomes, driving high-quality leads, and continuously refining strategies based on actionable insights.

Key Responsibilities Results & Insights
  • Own the end-to‑end marketing outcomes: lead generation, conversions, and pipeline contribution.
  • Track, measure, and translate marketing performance into business insights to refine strategies.
  • Ensure every campaign and initiative ties back to growth and revenue impact.
Lead Generation & ABM
  • Design and execute Account‑Based Marketing (ABM) campaigns to penetrate priority enterprise accounts.
  • Develop lead generation engines across paid, organic, and partner channels.
  • Build conversion journeys that move prospects from awareness to sales‑qualified leads (SQLs).
Go‑To‑Market (GTM)
  • Lead go‑to‑market execution for new product launches (e.g., Deepfake Detector, X‑Mask Pro, Cybersecure SSD).
  • Coordinate with product, sales, and leadership teams to define value propositions, messaging, and positioning.
eCommerce & Digital Growth
  • Manage e‑commerce strategy across Shopify and other platforms.
  • Optimize store funnel, user experience, and conversion rate.
  • Implement AEO, GEO targeting, SEO, and content marketing to maximize digital visibility.
Partner & Channel Marketing
  • Drive partner enablement: create campaigns with distributors, VARs, and strategic OEMs.
  • Manage affiliate and influencer programs to expand reach and accelerate adoption.
  • Oversee partner co‑marketing initiatives to ensure measurable pipeline impact.
Conversion Optimization
  • Lead CRO initiatives across websites, landing pages, and digital ads.
  • Apply data‑driven A/B testing and user analytics to boost trial sign‑ups, demo requests, and paid conversions.
Marketing Operations
  • Own end‑to‑end project execution: planning, budgeting, timelines, and reporting.
  • Collaborate with sales to align KPIs and ensure marketing ? revenue accountability.
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