Brand Manager

Dole Packaged Foods, LLC Brand Manager

US-CA-Westlake Village

Job :

Type: Regular Full-Time

# of Openings: 1

Category: Marketing

Dole Packaged Foods

Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit.

At Dole, our culture is uniquely driven by core Values. Our commitment to these Values transforms our work into a meaningful journey toward a brighter future together. Here, you'll be part of a respectful, inclusive culture that deeply values our colleagues, customers, and global communities. We strive for excellence, empowering each other to confidently overcome challenges, continuously learn, and achieve world-class results.

Guided by unwavering integrity, our actions consistently reflect our commitment to always doing what's right, fostering lasting trust and strong relationships. Through a spirit of collaboration, we cultivate positivity, generosity, and genuine teamwork, enabling collective success toward our One Dole Purpose. Our innovative spirit leads directly to meaningful outcomes and business success.

We are seeking a dynamic and strategic Brand Manager to join our team s individual will play a crucial role in developing, implementing, and executing brand strategies for assigned product groups. The Brand Manager will work closely with cross‑functional teams, including Insights & Analytics, Integrated Marketing, and Product Development, to drive brand performance, optimize profitability, and bring innovative products to market.

This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).

Brand Planning & Strategy Development:

• Develop and implement annual brand plans for assigned product groups, ensuring alignment with overall business objectives.
• Lead the creation and execution of long‑term brand strategies that drive growth and brand equity.

Market & Competitive Analysis:

• Evaluate program performance and identify competitive threats, working closely with the Insights team to conduct primary and secondary research that informs brand strategies and plans.
• Work with Insights & Analytics to analyze market trends, consumer behavior, and competitor activities, recommending adjustments to marketing and product strategies.

Product Development & Activation:

• Own the development of activation plans for both existing and new product lines, partnering with Integrated Marketing to ensure seamless execution.
• Support the product development process, from ideation to launch, developing business cases to assess market potential and ROI.
• Collaborate with other functional areas to bring viable new products to market quickly, ensuring alignment with brand positioning and consumer needs.

Profitability & Budget Management:

• Work to maximize the profitability of assigned product groups by monitoring cost, margin, and volume performance.
• Manage the brand budget, ensuring effective allocation and tracking of resources for all marketing and product initiatives.

Creative & Content Strategy:

• Develop content strategies and themes that resonate with target consumers, ensuring consistent messaging across all touchpoints.
• Partner with internal and external creative teams to develop brief for marketing campaigns, including media marketing and social media plans.

Cross‑Functional

Collaboration:

• Collaborate with cross‑functional teams (Sales, Supply Chain, Product Development, etc.) to manage the brand’s performance and address any gaps between planned and actual results.
• Work closely with the sales team to ensure brand strategies are effectively executed at the retail level, including promotional plans and shelf placements.

Forecasting & Supply Chain

Collaboration:

• Manage volume forecasts and collaborate with the supply chain team to ensure product availability aligns with demand, balancing supply and ensuring timely delivery.

Performance Monitoring & Reporting:

• Track and report on the performance of brand initiatives, providing recommendations for optimization based on insights and analytics.
• Provide regular…