Head of Marketing

Join to apply for the Head of Marketing role at INSHUR
.

Shape the brand, define our narrative, and guide our global market expansion. Trusted by the world's leading platforms—
Uber, Uber Eats, Amazon, Bolt, Ola, Free Now
—and pioneering the future of autonomous vehicle insurance, INSHUR is redefining the future of mobility. We are headquartered in New York City, with additional offices in Westlake, CA;
Dallas, TX; the UK; and the Netherlands.

The role offers a hybrid working model and a remote‑first environment with a requirement to visit our New York office at least two days per week.

• Seniority level:
  Executive
• Employment type:
  
  Full‑Time
• Job function:
  Marketing and Sales
• Industry: Insurance

• Develop and coordinate a global marketing strategy across the US and Europe, guiding major initiatives and setting the vision for all efforts.
• Create a scalable demand generation engine, designing and implementing multi‑channel acquisition strategies with a focus on the US market.
• Guide brand and narrative development, collaborating with external brand and PR agencies to define INSHUR’s market identity.
• Partner with Product and Sales teams to design and deliver regional go‑to‑market strategies.
• Develop and mentor a dedicated marketing team, nurturing talent and supporting the growth of marketing professionals.
• Support data‑informed decision making, leveraging analytics and ROI metrics to enhance performance across all marketing channels.
• Ensure marketing compliance, embedding regulatory standards into strategies and campaigns.

• Proven Marketing Leadership:
  Demonstrated success in senior roles at insurtech, fintech, or spin‑out insurtech brands from traditional insurance carriers is ideal, though we’ll also consider candidates from high‑growth SaaS companies.
• “T‑Shaped” Marketing Expertise:
  Comprehensive understanding of major marketing domains with deep expertise in performance marketing.
• Strategic & Hands‑On:
  Ability to develop strategy while being comfortable with hands‑on execution.
• Data‑Informed:
  Excellent grasp of marketing analytics and attribution, using insights to enhance performance.
• Product Marketing Expertise:
  Proven track record of launching and nurturing new technology or finance products.
• Brand & Narrative Leadership:
  Experienced at defining brand positioning and creating compelling market stories.
• Regulatory Understanding:
  Familiarity with regulated environments, ensuring campaigns remain compliant while creating impact.
• Extra consideration for candidates with a background in Insurtech or On‑Demand Economy.

• Thrive navigating ambiguity and finding clarity in uncertain situations.
• Take pride in being accountable and owning your responsibilities.
• Enjoy a fast‑paced environment where change happens quickly.
• Enjoy innovating with AI and other technologies to find creative solutions.
• Are solutions‑focused and driven to overcome challenges.
• Embrace resilience and adapt to setbacks with a positive attitude.
• Are intellectually curious, constantly seeking to learn, explore new ideas, and not afraid to question and improve your understanding.

• Prefer a more structured, slow‑moving environment.
• Feel most comfortable when tasks and processes are clearly defined from the start.
• Struggle with handling multiple challenges at once or adapting to frequent changes.
• Tend to stick strictly to your defined role and avoid contributing outside of your responsibilities.

At INSHUR, we see AI as a powerful collaborator. We use technology to innovate, and our hiring process is no exception. For us, AI is a tool to enhance our processes and help you showcase your best self— we never use it to make the final hiring decision. We actively encourage you to use AI tools to help you shine, and you can learn more about how we collaborate with AI and our tips for you, here.

• Screen & Intro: 45‑minute video call with the Head of Talent Acquisition to discuss the role and your experience.
• First Interview: 60‑minute video call with an Executive & Chief of Staff to assess marketing…