Brand Manager - Private Brands

Key Responsibilities

• Brand Strategy Execution:
  Implement brand strategies and category plans developed in partnership with the Director, ensuring alignment with company goals and market opportunities. Help to define and manage brand architecture and equity: measure brand health (awareness, preference, NPS) and recommend interventions to strengthen brand value.
• Drive social media channels and efforts to tell the stories of our brands and products in a compelling way.
• Portfolio & Product Management:
  Manage the product lifecycle within assigned categories — tracking performance, identifying optimization opportunities, and recommending product introductions, refreshes, or retirements based on data insights.
• Pricing & Positioning Support:
  Collaborate with Merchandising and Finance to support pricing strategies and value propositions that enhance competitiveness and profitability.
• Go-to-Market (GTM) Planning:
  Coordinate go-to-market activities for product launches and seasonal initiatives, ensuring consistent execution across Marketing, Merchandising, and Supply Chain teams. Manage brand experience across channels (digital, social, retail, direct-to-consumer), ensuring coherence and compelling consumer engagement in each channel.
• Brand Storytelling:
  Partner with Marketing to ensure brand messaging, visuals, and campaigns reflect brand positioning and resonate with target audiences.
• Business Analysis:
  Monitor brand and product performance metrics (sales, margin, velocity, etc.), and provide actionable insights to guide strategic decisions.
• Consumer & Market Insight:
  Track market trends, consumer behavior, and competitive activity to inform brand and product recommendations.
• Cross‑Functional
  
  Collaboration:
  
  Partner with key stakeholders across Sourcing, Planning, and Creative to ensure cohesive execution of brand objectives and initiatives.
• Support regional/local brand execution in retail stores where applicable and engage with store leadership and high‑performers to build and maintain brand presence and awareness.
• Build and engage brand communities and customer advocacy programs (influencers, ambassadors, loyalty) to deepen brand‑consumer connection.
• Operational Excellence:
  Support process improvement across brand planning, reporting, and communication workflows to enhance efficiency and visibility.
• Team Partnership:
  Provide mentorship and support to coordinators or analysts on the brand team, fostering a culture of curiosity, collaboration, and accountability.
• Brand Stewardship:
  Act as a brand ambassador internally and externally, ensuring all touchpoints uphold brand integrity and voice. Strong storytelling ability and experience in partnering with Marketing teams to translate brand strategy into compelling consumer narratives across platforms and touchpoint.

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
• 6–8 years of experience in brand management, category management, or marketing within consumer goods, retail, or lifestyle industries.
• Musical/Audio background is a strong plus but not a requirement.
• Demonstrated success executing brand or category strategies that drive growth and strengthen brand equity.
• Strong analytical and problem‑solving skills with experience interpreting market and performance data.
• Proven ability to manage multiple projects, priorities, and stakeholders in a fast‑paced environment.
• Excellent collaboration, communication, and presentation skills.
• Experience working cross-functionally across Merchandising, Marketing, and Finance.
• Proficiency with brand analytics, reporting tools, and Microsoft Office or similar systems.

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

$95,000- $140,000 depending on…