Director of Marketing

We’re creating an entirely new way to solve the most ubiquitous problem in industry - moving and storing material. We’re applying robotics and distributed software to create a new class of product for this $1T market. We’re focused on the supply chain industry first. The industry is in a massive bind with the continued growth of e-commerce, sharp rise in costs, and supply chain disruptions.

What has been a “sleepy” industry for decades is now at the epicenter of sustaining the global economy.

As Director of Marketing at Mytra, you will own and build our marketing function during a period of significant commercial growth. Today, marketing runs lean and distributed across the business. You will architect it into a real function, defining the strategy, owning the budget, and setting how marketing drives commercial pipeline and attracts world-class talent.

This is a player-coach role. You will start hands‑on as the builder and primary executor across brand, content, communications, and a particular early focus on standing up demand generation. As the function matures, you will hire, develop, and lead the team behind it.

Reporting to the Chief Revenue Officer, this is a high‑impact role at the intersection of commercial strategy, demand generation, brand, and executive communications. You will work closely with Sales, Product, Customer Operations, People, and Engineering to translate complex robotics and software capabilities into compelling narratives and pipeline for enterprise customers and current & prospective talent alike.

• Own Mytra's marketing function end to end. Set the strategy, own the budget, and define how marketing supports commercial growth and talent attraction. Build it hands‑on today and scale it into a high‑performing team over time, including org design and hiring as the function grows
• Define and steward Mytra's brand voice, visual identity, and messaging system across all external channels. Shape company and product positioning through a strategic narrative that differentiates Mytra and translates complex robotics and software capabilities into clear value for both technical and non‑technical audiences, including vertical‑specific positioning and campaign strategies tailored to the distinct buying dynamics of each industry vertical in our ICP
• Build and run the content and editorial engine spanning thought leadership, technical content, customer stories, and product announcements. Own media relations, social presence, and executive visibility initiatives that position Mytra as the authoritative voice in industrial automation and Physical AI
• Stand up and ramp Mytra's demand generation engine from the ground up. Build the pipeline marketing motion that drives and accelerates enterprise pipeline in close partnership with Sales, spanning campaigns, channel strategy, account‑based targeting, lead lifecycle, and measurement
• Build and own a metrics‑driven funnel, from leading indicators (engagement, discovery calls, pipeline creation) to output metrics (conversion, velocity, source performance), so we can see how our GTM is performing and make both tactical and strategic adjustments as we go
• Partner with Sales and Product to develop sales enablement materials, customer stories, and launch assets that support active commercial deals and accelerate pipeline progression. Extend that partnership across the full customer journey - from new‑logo acquisition through expansion and upsell - to help shorten time‑to‑expansion and grow existing accounts into larger books of business
• Own Mytra's employer brand and talent marketing, developing the narrative and assets that attract world‑class engineers, operators, and builders
• Manage external agencies, freelancers,…