Marketing - Communications Manager

Job Details:

Job Location:

Legal Address - TWIN BRIDGES, CA 95735, Salary Range: $2,704.00 - $2,960.00 Salary,

Job Title:

Content + Communications Manager Department:
Sales + Marketing

Reports To:

Director of Sales + Marketing Prepared By:
Sierra-at-Tahoe Prepared Date: 10/2026 FLSA Status:
Exempt Pay Status:
Salary, 10-Month YR Status: FTYR Benefit Status:
Eligible (Med/Den/Vis/401k) Pay Rate: $2,704 - $2,960/bi-weekly

Embrace the thrill of winter and step outside of the norm and into an outdoor opportunity you’ll cherish forever. Here at Sierra, we pride ourselves on our welcoming and inclusive work atmosphere that keeps the stoke high for our guests and employees alike all season long. If you’re looking for a full career switch centrally stationed in the beautiful Sierra Nevada, you just found it.

NOTE:

This job description shall not be construed as a contract for employment. Must be at least 18 years of age. Sierra-at-Tahoe is an at-will employer. This position requires a post offer background check.

Sierra-at-Tahoe is looking for a creative and organized marketer with strong storytelling, copywriting and design skills to help bring the Sierra voice to life across digital, social and guest communication channels. This role blends content production with brand execution, turning the resort’s strategic direction into compelling messaging, social content, collateral and campaigns.

• Translate the resort’s brand strategy and tone into clear, engaging content and campaigns
• Develop messaging frameworks for products, events, pass sales and resort initiatives
• Write copy across social, ads, email, website updates, press materials and guest communications
• Maintain brand consistency and update brand templates and creative assets
• Manage two Snow Reporters, ensuring timely and accurate daily snow reports and guest communications

• Manage Content Coordinator, assigning and approving content created
• Develop and manage the content calendar for marketing and guest communications
• Concept and direct photo and video shoots, working with athletes, contractors and internal staff
• Serve as primary in-house designer for social graphics, ads, posters and creative materials
• Manage creative templates, brand asset libraries and visual guidelines

• Own daily posting and monitoring across Instagram, Facebook, X, Tik Tok and more
• Write captions, schedule posts and maintain platform-specific best practices
• Monitor comments, messages and trends to maintain community engagement
• Track analytics and prepare monthly performance reports with insights
• Partner with the Content Coordinator for content capture and fast-turnaround needs

• In collaboration with the Director of Sales and Marketing, draft press releases, media advisories, talking points and reactive statements
• Support inbound media inquiries and coordinate assets such as photos, b-roll and information
• Plan and oversee the execution of media and influencer visits
• Maintain press kits, templates and media-ready content
• Draft initial crisis communications messaging for review by leadership

• Provide direction and expectations for the Sierra Athlete Program
• Develop content plans, deliverable, and story concepts with athlete partners
• Review athlete content for quality, brand alignment and creative fit
• Collaborate with the Content Coordinator on scheduling and logistics

• Assist with marketing promotions, sales efforts and creative needs across the resort and occasionally in town / in the Bay Area
• Support collateral, signage and template design as needed
• Participate in on-mountain shoots and storytelling moments
• Proj…