Senior Sales Director, CA

CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. from .Deutsch

Family Wine & Spirits is seeking a Senior Sales Director, CA. The primary responsibilities of this position will be responsible for the planning and implementation of all tactical sales activities as well as trade/customer marketing activities to enhance the growth and profitability of the DFWS brand portfolio in the market.

Responsibilities:

Identify and action opportunities to grow DFWS share of the total wine and spirits category across the marketplace to consistently achieve goals

Penetrate accounts at multiple levels to develop collaborative plan to grow mutual market share faster than the remaining market

Develop and implement category management strategies and capabilities that expand the DFWS portfolio

Prioritize business development opportunities, identify levers for future growth, and develop a tactical plan to drive volume through:

Increase distribution, improved promotion effectiveness, or other tactics

Ensure DFWS brands achieve programming goals including fair share or better activity

Manage 1 million cases of annual volume and has responsibility for all channels across the entire state of CAManage, develop and coach Regional Managers (RM) responsible for the development and business performance within the market

Develop best-in-class customer relationships with key accounts and the distributor

Ensure alignment of DFWS plan with key customer strategies, plans and goals

Ensure appropriate execution tactics are in place to maximize effectiveness of our plans and programs

Work cross-functionally to ensure implementation of national retail strategies

Influence program development to support sales efforts, and provide direction on retail/channel strategies to the Marketing department

Leverage the Customer Marketing tools to develop unique programs that support the attainment of our profit goals and improve our endearment to our strategic partners.

Manage delivery of the entire Strategic Accounts plan in CA, including national customers as well as on-premise and off-premise independent channels

Build relationships with national and local wholesaler networks to leverage relationships and ensure higher visibility of our portfolio with our retailers

Monitor the retail environment and be an expert on trends and developments as it relates to key accounts, future growth, and new selling ideas

Financial Scope Deliver Annual Volume and Profit Plan Manager account spending to budget assigned on a case rate basis

Drive improved ROI on investment plans

Manage travel and entertainment spend within budget and guidelines

Qualifications:

Bachelor's degree required
15+ years calling on and developing strategy in the on-premise, off-premise retail and chain environment ideally in the state of CA Existing relationships at customer and distributor level highly preferred

Prior alcohol beverage experience is required

Proven experience leading and working with cross-functional teams.

Strong track record managing and developing people

Must possess solid knowledge of Category Management with strong analytical skills

Excellent relationship development skills; proven ability to influence

Experienced manager; proven track record in ability to coach, lead and develop talent.

Strong negotiating skills

Good organizational and time management skills

Driven and determined; passion for winning

What We Offer:

Competitive compensation

Career development opportunities

Medical, dental, vision and life insurance, PTO
401 (k) match

Product allowance to enjoy on DFWS products

Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children

Gym reimbursement

Employee Assistance Program We Value Diversity At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do.

We welcome and consider applications from all qualified…