Head of National Accounts Director, Roofing

Happen Bank is looking for a Head of National Account Director – Home Improvement to drive national account growth within our Home Improvement business, with an initial focus on Roofing. In this role, you’ll identify, acquire, and expand high-value enterprise relationships across manufacturers, distributors, private equity‑backed platforms, multi‑location brands, and other large home improvement operators. You’ll combine strategic market development with hands‑on business development, using market and competitive insights to identify opportunities, build enduring executive relationships, and grow incremental sales volume.

You’ll also partner closely with our Partnerships team and cross‑functional stakeholders to strengthen Happen Bank’s value proposition and expand our position in priority Home Improvement verticals.

• Define and execute the national account growth strategy for assigned Home Improvement verticals, identifying and prioritising high‑value enterprise opportunities using market data, customer insights, and competitive intelligence.
• Build and manage a qualified pipeline of manufacturers, distributors, private equity‑backed platforms, national dealers, multi‑location brands, and other strategic prospects through direct and channel partner opportunities.
• Lead complex enterprise sales cycles from prospecting and discovery through solution development, negotiation, contracting, onboarding, and launch.
• Build trusted relationships with executive and operational decision‑makers, using a consultative approach to understand financing needs and position Happen Bank as a differentiated solution.
• Own and expand strategic National Account relationships, building relationships across multiple levels of the client organisation and identifying opportunities to increase utilisation, sales volume, product adoption, and long‑term partnership value.
• Lead partner training, business reviews, and ongoing performance discussions, ensuring clients receive timely and relevant information and maintaining clear communication throughout the relationship.
• Monitor account performance against contractual terms and commitments, proactively identifying discrepancies and leading actions to address performance gaps while protecting the partner relationship and Happen Bank’s business interests.
• Serve as the primary commercial point of contact when complex partner issues arise, coordinating across internal teams to drive timely resolution and communicate clearly with the client.
• Maintain disciplined pipeline and opportunity management, forecasting, and performance reporting using CRM, analytics, and AI‑enabled tools where appropriate.
• Develop relationships with relevant industry associations and represent Happen Bank at conferences, trade shows, and other industry events.
• Monitor market and competitive trends and translate insights into recommendations that strengthen Sales and Marketing strategy, product positioning, and go‑to‑market execution.
• Serve as a subject‑matter expert in business development discussions, identifying and prioritising enhancements and opportunities that strengthen Happen Bank’s value proposition, revenue growth, and market share.
• Provide strategic leadership and expertise across the broader sales organisation, helping teams pursue complex opportunities and improve business development effectiveness.

• 10+ years of B2B sales or business development experience, including experience across inside and outside sales environments.
• Bachelor’s degree or higher in a related field; or equivalent combination of education and work experience.
• 5+ years of National Account sales experience with demonstrated success managing complex enterprise relationships.
• Proven track record of…