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Tasting Room Associate

Job in Calistoga, Napa County, California, 94515, USA
Listing for: Tasting Room Expo
Per diem position
Listed on 2026-10-12
Job specializations:
  • Sales
    Sales Associate/Assistant, Retail Sales, Customer Success Management, Ecommerce
Salary/Wage Range or Industry Benchmark: 30 USD Hourly USD 30.00 HOUR
Job Description & How to Apply Below
Location: Calistoga

Tasting Room Associate About the Role

Joseph Cellars Winery is seeking an energetic, personable, and sales-driven individual to join our team. The ideal candidate is someone who can provide exceptional hospitality, create lasting relationships, strengthen existing relationships, and is comfortable with phone-based sales & customer relationship development.

Hospitality & Tasting Room
  • Welcoming and engaging with winery guests with a warm, professional, and enthusiastic approach.
  • Host and conduct wine tastings and provide engaging education about Joseph Cellars wines, vineyards, winemaking, and winery history.
  • Create opportunities for wine sales and Wine Club enrollment.
  • Build relationships with tasting room guests and encourage future visits and purchases.
  • Assist with private tastings, special events, member events, release events, and other winery functions.
  • Maintain a clean, organized, and welcoming tasting room and guest environment.
  • Assist with opening and closing procedures, restocking, merchandise, inventory, and other daily operational needs.
  • Operate the winery's POS system and process sales accurately.
  • Perform other duties as assigned by management.
Phone Sales & Customer Development
  • Conduct consistent outbound sales calls to existing and prospective customers.
  • Develop genuine, long-term relationships with customers through personalized phone conversations.
  • Recommend wines based on customer preferences, purchasing history, occasions, and interests.
  • Introduce customers to new releases, featured wines, library selections, special offers, and Wine Club opportunities.
  • Maintain accurate customer records, including contact information, shipping addresses, purchasing preferences, and sales notes.
  • Document customer interactions, preferences, and follow-up opportunities.
  • Respond promptly and professionally to customer calls, emails, and other inquiries.
  • Assist customers with shipping questions, order status, returns, and other post-sale needs.
  • Provide exceptional customer service throughout the entire sales process.
  • Identify opportunities to increase customer frequency, order size, Wine Club membership, and repeat purchases.
  • Work collaboratively with winery leadership to execute sales promotions, campaigns, and targeted customer outreach.
What We're Looking For
  • A Tasting Room Associate with the confidence and enthusiasm to ask for the sale.
  • Excellent verbal and written communication skills.
  • Strong interpersonal skills and the ability to build authentic customer relationships over the phone and in person.
  • Previous telephone sales, wine sales, hospitality, tasting room, or customer service experience preferred.
  • Wine knowledge and/or wine industry experience strongly preferred.
  • Comfortable working independently while also contributing to a team environment.
  • Highly organized, detail-oriented, and able to manage multiple priorities.
  • Self-motivated, proactive, and accountable for achieving sales goals.
  • Comfortable learning and using POS, CRM, email, and other computer-based sales tools.
  • Professional appearance and demeanor.
  • Must be at least 21 years of age
    .
  • Ability to stand for extended periods and lift/carry cases of wine up to approximately 40–50 lbs.
  • Must be available to work weekends, winery events, select holidays, and occasional evenings.
Schedule & Compensation

This is an hourly, non-exempt position. Compensation may include hourly wages, tips, commissions, $30+/hour DOE. Health Benefits as well. The schedule will include regular weekend shifts and participation in winery events, with additional hours based on business needs.

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Position Requirements
10+ Years work experience
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