Senior Customer Marketing Specialist

Ready to be a Titan?

We’re seeking a talented, data-driven Senior Customer Marketing Specialist to drive customer communications, education, and engagement. Reporting to the Senior Manager, Customer Marketing, this role plays a critical part in ensuring timely, targeted, and relevant customer communications, while closely supporting the data and technical needs of the Customer Marketing team.

The Senior Customer Marketing Specialist will collaborate with the larger Service Titan team to ensure messaging consistency while supporting the implementation of data-driven lifecycle marketing strategies.

The Senior Customer Marketing Specialist is an important role on the marketing team. The person in this role will be responsible for crafting compelling and effective customer communications that support our brand and drive customer engagement, with a strong focus on utilizing data and marketing automation to optimize customer journeys.

• Develop and execute customer marketing strategies that enhance engagement, retention, and product adoption.
• Create and manage customer communication campaigns across multiple channels, including email, in-app messaging, customer newsletters, and social media.
• Monitor and analyze customer engagement data, using insights to optimize communication strategies and campaign performance.
• Collaborate with cross-functional teams, including Product, Content, Customer Success, and Sales, to ensure all communications align with customer needs.
• Lead the development of educational content and engagement programs that help customers maximize software adoption and success.
• Support the Customer Marketing team in defining and maintaining clean, scalable customer data infrastructure for targeted marketing campaigns.
• Partner with Product and Engineering teams to support accurate data pathways for real‑time customer communication.
• Assist in the oversight of database tools and systems, enabling efficient segmentation and reporting.
• Draft and deliver clear, actionable messaging for technical updates and service information, maintaining brand voice and tone.
• Stay up to date on industry trends and best practices, bringing fresh ideas to improve customer communication strategies.

• 5+ years of experience in customer marketing, communications, or customer engagement.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Strong project management skills, with the ability to manage multiple campaigns, marketing calendars, and execution deadlines.
• Proven experience working with marketing automation platforms and CRM systems (e.g., Hub Spot, Marketo, Salesforce).
• Ability to analyze customer engagement data and optimize strategies based on insights.
• Excellent writing and content development skills, with the ability to craft compelling customer communications.
• Familiarity with data segmentation, database management, and supporting data-driven marketing strategies.
• Experience or strong ability to manage time-sensitive, critical communications with accuracy and professionalism.
• B2B SaaS experience preferred.

Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving.

We’re in this together. Come be human, with us.

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

• Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more.
• Holistic health and wellness benefits: Company-paid medical, dental, and vision for you and…