Shopper Marketing Specialist; Maternity Cover

Shopper Marketing Specialist (Maternity Cover) - Camberley, London or Manchester

• Full-time

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc'teryx, Peak Performance, Atomic and Wilson.

"The Mountain Sport Company", Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainability program. Diversity is one of Salomon's five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

We are looking fora

Shopper Marketing Specialist W/Mto:

Establish and lead excellence in Shopper marketing to maximize demand for Salomon with Omnichannel trade partners.

Deliver own Retail activation.

You will work in close collaboration with our Country Marketing Manager, EMEA Winning Account Marketing, Marketing peers, Local sales, and Globalexpertsdepartments.

You will report directly to the Country Marketing Manager

Main

Activities:

Marketing point of contact for local Key Account, Premium Partnersand HQ Retail

Deliver customers presentation at key seasonal meetings, clearly conveying the seasonal programs for activation

Understand the shopper journey and the key influencing points to improve the conversion funnel to purchase

Cooperate with Sales team to develop local customers plans, including co-op campaigns

Own local Customers Joint Marketing Plans, define and agree seasonal plans and related Shopping Experience Framework implementation & tracking

Prepare Account 360 activation seasonal plans with a focus on-line presence

Oversee and execute local on-offline shopper marketing programs and 360 campaigns

Execute D2C, Key Account, Premium Partners Customer Marketing Plan according to dedicated toolbox

Responsible for delivering all product and brand related assets to retail partners

Track Pay for Performance elements for consumer experience in Trade Terms

Manage external service suppliers/agencies for branded spaces and Campaigns

Cooperate with e-tail team and get support on digital activation of local click and brick accounts

Implement/coordinate own Retail Marketing actions (BS/ FO/ pop-up openings, window programs, promo actions etc.)

Support other trade relevant events such as Trade Shows, Buying Days and Showrooms

Produce meaningful reports with clear recommendations (including links to Account and Campaigns KPIs, digital ROI, Joint Marketing Plans and Shopping Experience Framework) and report progress of KPI achievement to Country Marketing Manager & EMEA Teams

Cooperate with Salomon HQ/ EMEA Teams and provide feedback on toolboxes

Share via the EMEA shopper community best practice examples

3to5 yearsina Shopper Marketing, Trade Marketing, Customer Marketing, Retail Marketing or Marketing Executive/Marketing Manager rolein leading branded consumer goods in FMCG or leading Sporting Goods.

Experience working directly with wholesale customers, retailer marketingteamsand customer accounts,…