Digital Marketing Specialist; B2B​/Industrial

Position: Digital Marketing Specialist (B2B / Industrial)
Position  Digital Marketing Specialist (B2B / Industrial)
Job Type  Full-Time, Permanent
Location  Cambridge, Ontario

Role Overview  As part of our growing team, we are seeking a Digital Marketing Specialist with a strong focus on content creation, email marketing campaigns, and Linked In outreach. The ideal candidate will have experience marketing technical or industrial products and a solid understanding of the Canadian market.

Key Responsibilities   Develop and execute digital marketing strategies to promote Mafna’s custom HVAC solutions.
Create high-quality digital content including website copy, blogs, case studies, and marketing materials tailored to B2B audiences.
Plan and manage email marketing campaigns, including list segmentation, automation, and performance tracking.
Execute and optimize Linked In outreach campaigns for lead generation, brand awareness, and client engagement.
Collaborate with sales and engineering teams to translate technical concepts into compelling marketing content.
Monitor and analyze campaign performance using analytics tools; provide insights and recommendations.
Maintain and update website content to ensure relevance, SEO optimization, and alignment with company offerings.
Support branding initiatives and ensure consistency across all digital channels.
Qualifications   2-3 years of experience in digital marketing, preferably in B2B, manufacturing, or industrial sectors.
Strong content creation and copywriting skills with the ability to understand and simplify technical products.
Hands‑on experience with email marketing platforms (e.g., Mailchimp, Hub Spot, or similar).
Proven experience with Linked In marketing, outreach campaigns, and lead generation strategies.
Basic understanding of SEO, Google Analytics, and digital marketing metrics.
Familiarity with the Canadian market and B2B customer behavior.
Excellent communication skills in English (written and verbal).
Ability to work independently and manage multiple projects simultaneously.
Preferred Skills   Experience in HVAC, engineering, or industrial manufacturing environment is an asset.
Knowledge of CRM tools and marketing automation systems.
Graphic design or basic visual content creation skills (Canva, Adobe, etc.) is a plus.
Additional Requirements   Strong organizational and time management skills.
Creative mindset with attention to detail.
Ability to collaborate with cross‑functional teams.

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