B2B Digital Marketing Specialist

Drive digital marketing initiatives with Mafna Air Technologies in Cambridge, Ontario, as a B2B-focused Digital Marketing Specialist. This role emphasizes content creation, email campaigns, and Linked In outreach to elevate brand presence.
Mafna Air Technologies, a leader in custom HVAC solutions, is looking for a skilled Digital Marketing Specialist with 2-3 years of relevant experience. The position involves developing marketing strategies, creating tailored content, and executing effective email and Linked In campaigns. You'll work closely with sales and engineering to convey complex product information through engaging marketing materials.

Key Responsibilities:

• Develop digital marketing strategies targeting B2B audiences

• Create compelling website copy and case studies

• Plan and manage email marketing campaigns with performance tracking

• Execute Linked In outreach for lead generation

• Analyze campaign performance and provide actionable insights
Requirements:

• 2-3 years in digital marketing, particularly B2B

• Strong content creation and copywriting skills

• Experience with email marketing platforms

• Understanding of Linked In marketing strategies

• Basic SEO and Google Analytics knowledge
Bring your expertise in digital marketing to enhance Mafna's brand and support its growth in the HVAC industry.
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