PPC Marketing Specialist Group

Position: PPC Marketing Specialist at 401 Group
Elevate your marketing career with the 401 Group as a PPC Marketing Specialist in Cambridge, ON. Manage paid search campaigns across 15+ accounts with significant budgets and make your mark in digital marketing.

As part of the Marketing team, you will report directly to the Director of Marketing. This role focuses on building and optimizing high-intent Google Ads campaigns aimed at lead generation for multiple brands, including Franchise Automotive Dealerships and Yamaha. You will collaborate with experts, enhance your skills, and pave your way to a Senior Digital Marketing Specialist position.

Key Responsibilities:

• Build and manage Google Ads campaigns for lead acquisition

• Conduct keyword research and maintain negative-keyword lists

• A/B test ad copy, extensions, and landing pages

• Implement AI tools for ad copy generation

• Communicate creative needs to designers effectively

Requirements:

• 2+ years managing Google Ads campaigns

• Google Ads certification with Performance Max experience

• Strong grasp of conversion tracking and GA4

• Proven track record of hitting CPL targets

• Sharp communication skills and brand discipline

Your expertise in digital marketing and campaign management can drive success for our brands at the 401 Group.
#J-18808-Ljbffr