Digital Marketing Specialist | Social Ads Job Cambridge area,Ontario Canada,Marketing / Advertising / PR

Overview

The Group of Companies is seeking a driven, creative, and results-oriented Digital Marketing Specialist | Social Ads to join our growing marketing team at our head office. In this role, you’ll take the lead on planning, building, and optimizing paid social campaigns, primarily Meta Ads, across our portfolio of franchise automotive dealerships, spanning a diverse lineup of OEM brands.

This role is ideal for a paid media professional whose passion lies in managing a well-rounded book of PPC campaigns. You live in Ads Manager, you understand what makes a social ad convert, and you’re energized by the challenge of driving performance across multiple dealership brands gle Ads experience is a strong asset, and you’ll have the opportunity to broaden your skill set across the full paid search and social landscape.

You’ll join a marketing team of talented marketers where collaboration, sharing ideas, and trying new things are part of how we work. This is the right fit for someone who likes to bring new ideas to the table and have the chance to test them, without jumping through endless hoops to get there. If you’re looking for an organization and leadership that will help you hone your craft and grow as a marketer, this is it.

Location - Eagle St N, Cambridge ON

Department - Marketing

Reports to Brand Marketing Manager and the Director, Marketing

Salary - $,–$, CAD

Key Responsibilities

Plan, build, launch, and manage Meta (Facebook & Instagram) ad campaigns across our franchise automotive dealerships, owning campaigns from strategy through to execution.

Develop audience targeting, segmentation, and retargeting strategies to maximize reach and conversion for each dealership and OEM brand.

Continuously monitor, test, and optimize creative, copy, placements, and budgets to improve campaign performance and return on ad spend.

Proactively present new ad ideas and campaign concepts backed by performance data, and champion the chance to test fresh approaches.

Manage campaign budgets across multiple dealership brands, ensuring spend is allocated efficiently and pacing toward goals.

Social Media Management

Manage the social media presence for a handful of Franchise Automotive dealerships on a monthly basis including but not limited to, providing the dealership with social media content ideas, editing content submissions, and creating additional pieces of organic content each month

Support the strategy and execution of paid and organic social initiatives, ensuring alignment between the two.

Partner with content and creative teams to source and brief ad creative that resonates with each brand’s audience.

Stay current on platform updates, ad formats, and social trends, bringing new opportunities to the team.

Google Ads & Cross-Channel Support

Assist with the management and optimization of Google Ads campaigns, including Search, Display, and Performance Max.

Collaborate with team members to ensure a cohesive, cross-channel paid media approach across search and social.

Contribute to a well-rounded book of PPC campaigns, expanding your expertise across platforms over time.

Analytics & Reporting

Track, analyze, and report on campaign performance using platform analytics and Google Analytics.

Connect reporting to real business outcomes—extending beyond contact requests and lead form fills to monthly visibility into how many vehicles your ads actually helped sell.

Translate data into actionable insights and recommendations, using performance to inform and pitch future campaign ideas.

Monitor key metrics—CTR, CPA, ROAS, conversions, and units sold—and proactively flag opportunities and issues to the team.

Brand & Team Collaboration

Maintain brand consistency and messaging alignment across all paid campaigns, adhering to multiple brand guidelines at all times.

Work closely with the Brand Marketing Manager and broader marketing team to align paid media with overarching brand and business goals.

Partner with internal departments and external vendors as needed to ensure timely delivery of campaigns.

Qualifications & Requirements

Education:

Post-secondary diploma or degree in Marketing, Communications, Business, or a related field.

Experience

+…