Associate Director, US HCP Marketing, Medical Education Cambridge, MA,

Associate Director, US HCP Marketing, Medical Education

Cambridge, MA, United States

How will your role help us transform hope into reality?

As Associate Director, US HCP Marketing, Medical Education Lead, you will play a pivotal role in transforming the landscape of systemic mastocytosis (SM) care in the United States. You will lead the development and execution of strategic, data-driven education and engagement initiatives that empower healthcare professionals (HCPs) across multiple specialties to recognize, diagnose, and treat SM, including Indolent Systemic Mastocytosis (ISM) and Advanced Systemic Mastocytosis (AdvSM), with AYVAKIT® (avapritinib).

By championing innovative approaches to HCP engagement and leveraging insights from real-world experience and emerging data, you will address the significant challenge of under diagnosis and help improve patient outcomes across the full spectrum of SM.

In this role, you will shape educational content, peer-to-peer programs, advisory boards, congress activities, and support omnichannel campaigns, using these channels to connect with, engage, and educate the variety of specialties that manage, treat, or refer SM patients, including allergy and immunology, hematology, oncology, dermatology, and gastroenterology. You will work closely with the specialty-focused brand leads to ensure educational strategies and initiatives are tailored, coordinated, and aligned with broader brand objectives.

You will serve as a thought leader and internal advocate for HCP education, ensuring that our initiatives are strategically aligned and compliant. Your leadership will unify cross-functional teams and external partners, fostering collaboration and amplifying Blueprint’s voice as a leader in SM.

You will utilize data and analytics to measure the effectiveness of education initiatives, continuously refining strategies to maximize reach and impact. By cultivating authentic relationships with key opinion leaders, professional societies, and other stakeholders, you will help ensure HCPs have the knowledge and resources needed to accurately diagnose and appropriately treat SM. Throughout, you will embody Blueprint’s core values of Patients First, Trust, Optimism, Thoughtfulness, and Urgency, and demonstrate our core competencies, including entrepreneurial spirit, strategic prioritization, ownership, and authentic relationship building.

By joining Blueprint Medicines, you will have the opportunity to make a lasting impact in a rapidly evolving rare disease space, contribute to the growth of a transformative therapy, and be part of a high-performing, purpose-driven team.

This role will report to the HCP Team Lead.

• Own and lead the development, execution, and continuous improvement of peer-to-peer education plans across specialties to support brand strategy and evolving HCP needs, including creating clear engagement and program maps
• Lead the creation, customization, and delivery of educational content and assets for peer-to-peer programs, advisory boards, and congresses, leveraging data and insights to maximize impact
• Oversee the identification, training, and engagement of speakers in partnership with regional marketers, ensuring high-quality, compliant program delivery
• Collaborate with specialty-specific brand leads to ensure educational initiatives are aligned with brand objectives
• Work closely with program operations to ensure seamless planning, execution, and logistics for peer-to-peer education initiatives and related activities
• Support omnichannel campaigns when peer-to-peer education is a component of the broader strategy, in partnership with the Omnichannel Lead
• Evaluate and expand programming partners, platforms, and digital formats to broaden reach and engagement with HCP audiences
• Gather and synthesize insights from HCP interactions, advisory boards, and field teams to inform future initiatives and identify unmet needs
• Establish and track KPIs for education tactics, analyze performance, and optimize programming based on data, feedback, and market insights; present key findings and recommendations to stakeholders
• Ensure all educational and promotional…