Senior Marketer, Global Partnerships

Overview

We’re looking for a Senior Marketer to lead the strategy and partnerships arm for our Creators program focusing on creators with highly engaged audiences of 25K and under. This role focuses on driving conversions (primarily signups for Hub Spot’s free software) and building visibility in answer engines through authentic creator collaborations.

This person will join a team shaping how Hub Spot reaches and converts new audiences through partnerships. Working closely with Global Growth Hub Spot’s Creator Program and Brand Marketing, you’ll design and scale creator‑led initiatives that increase AI visibility and conversions, playing a key role in Hub Spot’s creator strategy.

• Build and scale Hub Spot’s Nano / Micro Creator Partnerships Program as a core driver of demand and answer engine visibility.
• Develop and manage a portfolio of creator partnerships that align with Hub Spot’s brand and growth goals.
• Partner with the Affiliate Program team to identify collaboration opportunities and extend creator impact across existing partner channels.
• Create scalable frameworks for campaign development, content briefs, and performance measurement.
• Collaborate with cross‑functional teams to integrate creator initiatives into global campaigns and growth efforts.
• Analyze creator and campaign performance to optimize for AI visibility and conversion.
• Manage contracts, budgets, and vendor relationships to ensure strong ROI.
• Identify new creator trends, tools, and platforms to inform strategy and program evolution.

• Creator partnerships directly contributing to demand generation and visibility in ChatGPT and Google AI Mode / AI Overviews.
• Strong collaboration between creator partners and internal marketing teams.
• Consistent performance improvements across visibility and conversion metrics.
• Scalable data‑driven systems for managing and measuring creator impact.

• 6 years of marketing experience with a focus on creator, influencer, affiliate, or partnership marketing.
• Proven track record driving measurable business results through creator, influencer, or affiliate programs.
• Familiarity with AI tools and trends, with the ability to use AI to improve campaign performance workflows and insights.
• Deep familiarity with creator platforms such as You Tube, Tik Tok, Instagram, Linked In, and podcasts.
• Skilled at using performance data to drive decision‑making and optimize partnerships.
• Experience managing budgets and negotiating creator contracts.
• Excellent communication and relationship management skills.
• Thrives in a collaborative, fast‑paced, and global environment.

• Understanding of SEO and Answer Engine Optimization (AEO) fundamentals and how they connect to creator‑led strategies.
• Experience building or scaling new marketing programs from the ground up.
• Familiarity with affiliate, referral, or ambassador marketing models.
• Background in SaaS or B2B marketing.

The cash compensation below includes base salary, on‑target commission for employees in eligible roles, and annual bonus targets under Hub Spot’s bonus plan for eligible addition to cash compensation. Some roles may also be eligible to participate in Hub Spot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job‑related reasons.

Annual Cash Compensation Range:

$92,000 $ 138,000 USD

We understand the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply – we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form.

At Hub Spot we value flexibility and connection. Whether you’re a remote employee or work from the office, we want you to start your journey by building strong connections with your team and peers. If you are joining our Engineering team you will be required to attend a regional Hub Spot office for in‑person onboarding. If you join our broader Product team you’ll also attend other in‑person events such as…