Senior Director, DMD Patient Marketing

Why Sarepta? Why Now?

The promise of genetic medicine has arrived, and Sarepta is at the forefront. We hold a leadership position in Duchenne muscular dystrophy (Duchenne) and are building a robust portfolio of programs across muscle, central nervous system, and cardiac diseases. In 2023, we launched our fourth therapy and the first ever gene therapy to treat Duchenne.

We’re looking for people who see unlimited potential in themselves and who are motivated by an unwavering commitment to patients.

At Sarepta, we care deeply about all the people in our community and believe in the importance of supporting them in all aspects of their lives. We aspire to maintain a culture that acknowledges people bring their whole selves to work, and we will strive to help everyone in our community integrate their work and personal lives while maintaining productivity. We are committed to offering a range of benefits and work-life resources designed to support people in the following areas:

• Physical and Emotional Wellness
• Financial Wellness
• Support for Caregivers

For a full list of our comprehensive benefits, see our website:

Reporting to the Vice President, DMD Marketing, the Senior Director of Patient Marketing will lead the development and implementation of key patient brand strategies and initiatives in the US Market for our DMD portfolio which includes 4 on market therapies. The Senior Director will lead the development and execution of clear, concise, and actionable brand strategic and tactical plans to optimize the success of Sarepta’s DMD portfolio.

The Senior Director will be responsible for managing the media strategy and execution, including development of branded social media channels. The Senior Director will be responsible for collaborating with multiple cross functional groups, including but not limited to Patient Affairs, Sales, Medical, Regulatory, Commercial Operations, Legal, Compliance and commercial leadership.

• Lead the evolution and execution of the Patient marketing strategy for our DMD portfolio
• Lead the evolution of branded promotional materials for patients including development, creation and implementation of these materials with our field teams
• Lead the strategy and execution of branded social and paid media advertising for our DMD portfolio
• Enhance current patient initiatives such as patient ambassador program, patient story-telling, etc., to help activate the DMD patient.
• Collaborate with Opinion Leader Programming and Sales to integrate KOL insights into brand strategics and initiatives.
• Understand market and disease dynamics to inform strategic recommendations.
• Identify market research needs, align on market research plans and translate findings into portfolio strategies and forecasting assumptions
• Work and Mmanage all partnerships with vendors/agencies successfully and effectively
• Manage direct reports and support their development and learning
• Represent marketing function as the PRC reviewer for all promotional material

• BA/BS degree in business, marketing, or science or related field required
• Minimum of 10-15 years of pharmaceutical / biotech experience with a minimum of 5+ years in U.S. pharmaceutical marketing (pre-launch or in-line) or relevant experience
• Experience in brand marketing/product management is required; product launch experience in rare disease preferred
• Experience leading marketing team/direct reports
• Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels across the organization
• Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
• Strong qualitative and quantitative analytical, communication and project management skills to effectively translate ideas and insights into actionable plans
• Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
• Excellent communication skills and ability to influence across multiple functions
• Enthusiasm, confidence, ability to…