Director US Omnichannel​/Digital Engagement

Position: Director US Omnichannel/ Digital Engagement
You’ll lead the intersection of digital capability and Brand strategy, ensuring that each engagement touchpoint – email, web, paid media, social, SEO, etc., – is data-informed, insight driven, and fully aligned to the Brand objectives and customer needs.  You always think Measurement, Digital and AI first.

This senior-level role is a digitally fluent strategist and trusted Brand partner – able to connect business objectives with flawless digital execution leveraging Omnichannel excellence principles.
You understand the importance of Brand context, market access dynamics, and customer behavior.  You will lead with influence, speak the language of both marketers and technologists energized by the challenge of building Omnichannel/Digital excellence.

This position will report to the Head of Omnichannel Excellence.
** What You’ll Do
**** Brand, TA, Cross Functional, Agency Partnership
*** Serve as the single primary contact to the Brands driving Omnichannel/Digital strategy/End-to-End (E2E) execution —guiding strategy, customer journey and campaign planning, digital execution and customer experience design.  Ensure Media plan is well integrated
* Own E2E accountability of planning, execution and performance of campaigns
* Co-create omnichannel strategies that align with Brand positioning, target audience needs, market dynamics, and promotional goals
* Collaborate with cross functional omnichannel teams (Media, Operations, Capabilities/Change Management, Measurement) & IT to ensure best in class planning and implementation ensuring business requirements are prioritized within the SAFE agile processes
* Partner with cross-functional stakeholders (PRC, Privacy, Regulatory, IT, Field, Patient Services) to align on execution timelines and support
* Provide guidance rooted in data, market insights and emerging capabilities through regular engagement planning sessions with Brand teams, delivering Omnichannel/Digital insights, campaign performance results, and optimization recommendations
* Facilitate regular planning sessions with Brand teams to align on campaign goals, content strategy, and KPI targets
* Ensure orchestration is consistent with Brand funnels – from awareness through engagement-while enabling agility in response to insight shifts
* Ensure agency adherence to Biogen enterprise Omnichannel/Digital ecosystem
* Champion tagging, measurement, and insight readiness
* Drive continuous Omnichannel/Digital innovation e.g., AI, NBA, Personalization
** Omnichannel/Digital Enablement
*** Design and execute omnichannel campaigns, including channel mix, journey mapping, personalization logic, and trigger-based/Next Best Action Activations
* Lead campaign orchestration across digital touchpoints e.g., email, website, social, paid media, field-triggered messages, websites
* Provide leadership on key digital channels, content, measurement needed by the Brand
* Guide Brand teams on channel/content appropriateness based on best practices
* Ensure approach follows omnichannel playbooks and SOPs, ensuring consistency and scalability across markets
* Champion and accelerate adoption of Omnichannel/Digital capabilities
* Be an AI/Digital first champion
* Responsible for driving strong partnerships - within BIO and externally to BIO- to align and document ways-of-working to optimally embed Omnichannel/Digital capabilities
* Review campaign builds and journeys for best practices in consent, data tagging, segmentation, and personalization
** Digital Platforms & Operational Leadership
*** Be an expert with the Biogen Mar Tech ecosystem to ensure programs can be executed and measured with excellence; help Brands understand what we can do today and how we are driving continuous excellence with AI & Automations
* Be the champion of the Brands driving adoption of Biogen’s Omnichannel capabilities
* Act as the key Omnichannel/Digital subject matter expert – translating strategy into business requirement documents for the operations team
* Working with the activation operations team, ensure campaigns are implemented accurately, compliantly and on time
** Digital Fluency/Innovation
*** Possess a deep understanding of digital marketing including…