Director Media Expansion

Director - Performance & Media Expansion

This range is provided by Adepta Partners. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Direct message the job poster from Adepta Partners

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Director - Performance & Media Expansion | Upper Funnel Growth | (Hybrid) Cambridge, MA | Base $150k-$220k | Equity Options | 401k Match | Healthcare Benefits

A high-growth, data-driven digital marketplace is looking for a senior paid performance marketing leader to build and scale its upper-funnel channel strategy from the ground up. This is a strategic, hands‑on role for someone who thrives at the intersection of performance marketing, audience strategy, creative experimentation, and analytics — and who’s excited to take ownership of expanding into channels like Paid Social, Video, CTV, and emerging media platforms
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You’ll work closely with analytics, product and creative partners to shape how performance media drives long‑term growth, not just short‑term clicks.

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Hybrid role – Typically Tuesday & Thursday (Flexible)

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Competitive base salary ($150k-$220k) + bonus/equity opportunities

What you’ll be doing:

• Own the end-to-end performance media strategy across audience, creative, and on-site experience
• Lead upper-funnel channel expansion
  , testing and scaling new platforms
• Use AI-driven tools to enhance targeting, creative, and media optimization
• Partner with creative and cross-functional teams to test, refine, and scale campaigns
• Define KPIs, optimize performance, and manage budgets for long-term ROI
• Present insights and recommendations to senior stakeholders and external partners

What we’re looking for:

• 10+ years of experience in paid media, with strong exposure to upper-funnel channels (e.g., Paid Social, CTV, Programmatic Video)
• Proven track record of launching and scaling new performance channels
• Experience leading teams and mentoring senior marketers
• Deep understanding of media buying, measurement, attribution, and experimentation
• Strong audience strategy and creative testing mindset
• Highly analytical, comfortable using data to guide decisions
• Excellent communication and cross-functional leadership skills

Why this role?

• Opportunity to own and shape a major growth initiative
• High visibility and influence across marketing, product, and analytics
• Real investment in experimentation, innovation, and modern media approaches
• Competitive compensation and long‑term growth potential

If this opportunity sounds of interest, we encourage you to apply today.