North America Digital Marketing Analyst-Cambridge, MA

Full time-North America Digital Marketing Analyst-Cambridge, MA-2027

Are you interested in an opportunity with Philips? We welcome individuals who are currently pursuing a bachelor’s degree to participate in opportunities at our Cambridge site.

Your role:

Your Responsibilities

• Leverage AI, analytics, and automation to identify growth opportunities, improve campaign performance, and accelerate decision-making.
• Analyze campaign, email, conversion, and pipeline performance to develop recommendations on personalization, lead scoring, and automation.
• Apply AI-enabled insights, Eloqua, and external data to refine audience segments, improve targeting, and optimize nurture performance and marketing ROI.
• Partner with marketing teams to test and validate segmentation and personalization approaches.
• Develop and maintain dashboards and reporting in Eloqua Insight, Tableau, or Power BI to provide timely, actionable performance intelligence.
• Deliver insights on lead quality, conversion trends, revenue impact, and A/B test performance.
• Maintain accurate, structured marketing data and support governance, tracking, and AI-ready data practices.
• Partner with marketing, sales, and operations to translate AI-driven and data-based insights into actions that strengthen campaign performance and customer journeys.

You're the right fit if:

• Bachelor’s degree in marketing, analytics, information systems, computer science, or a related field; 2–3 years of experience in digital marketing, marketing analytics, business intelligence, or data analysis.
• Strong analytical and technical skills, including data analysis, visualization, SQL, business intelligence tools, and process automation; experience with CRM and marketing automation platforms such as Salesforce, Eloqua, Marketo, or similar.
• Demonstrated ability to analyze campaign, funnel, lead, and revenue performance; translate insights into clear, actionable recommendations; and partner effectively with marketing, sales, and operations stakeholders.
• Experience leveraging AI and digital technologies to improve analysis, identify optimization opportunities, and strengthen marketing effectiveness. Self-starter, strategic thinker, creative mindset (thinks outside the box), customer centric. Persistent information seeker with high degree of initiative and problem solving.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
• Learn more about our culture.

Philips Transparency Details

The pay range for this position in Massachusetts is $75, 180-$120,288

The actual base pay offered may vary within the posted ranges depending on multiple factors including job-related knowledge/skills, experience, business needs, geographical location, and internal equity.

In addition, other compensation, such as an annual incentive bonus, sales commission or long-term incentives may be offered. Employees are eligible to…