GTM & Digital Platform Lead

The GTM & Digital Platforms Lead (Associate Director) drives go-to-market execution for digital experience capabilities and acts as a primary conduit between brand teams and delivery teams, translating marketing needs into clear, buildable requirements and release plans. This role ensures digital platform execution is aligned to standards, compliant, and measurable—particularly across web experience delivery and integrated activation moments.

Owns cross-functional delivery coordination and intake-to-release discipline for key digital platform initiatives. Drives consistency and reuse through standard patterns, templates, and enablement. Partners closely with agencies and delivery teams to reduce friction and improve time-to-market.

• Brand-to-Delivery Translation:
  Convert brand objectives into clear requirements, user stories, acceptance criteria, and release plans; maintain a high-quality intake-to-delivery pipeline.
• Launch & Release Readiness:
  Ensure platform changes support brand GTM timelines (launches, major moments, critical updates) with readiness, validation, and stakeholder communications.
• Cross-Capability Coordination:
  Partner with Mar Tech, Content, and Omnichannel leads to align platform experiences with orchestration, content supply, consent, and measurement foundations.
• Documentation & Enablement:
  Maintain enablement artifacts (quick-start guides, process documentation) to improve agency and brand efficiency.
• Governance & Standards Execution:
  Enforce platform standards (templates, measurement prerequisites, security/compliance basics) to reduce fragmentation and rework.
• Decision Rights Final approval of intake quality (definition of ready) before work enters delivery pipeline. Authority to sequence and recommend prioritization across competing brand needs (within agreed governance). Go/no-go recommendation for release readiness for brand-critical deployments.

• 8–12+ years in digital platform GTM, web platform delivery, digital product/program leadership, and agency partnership Demonstrated ability to lead through influence and deliver in regulated environments

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. For

Location:

Boston, MA U.S. Base Salary Range: $ - $ The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations Boston, MA

Worker Type Employee…