Region Marketing Manager, Clinical Informatics- North America; Cambridge, MA

Job Title

Region Marketing Manager, Clinical Informatics – North America (Cambridge, MA)

Region Marketing Manager, Clinical Informatics – North America (Cambridge, MA)

As the Region Marketing Manager for Clinical Informatics (CI) in the North America Region (NAR), you will play a critical role in driving market adoption, brand visibility, and revenue growth through integrated go-to-market execution.

Your role:

• Develop and implement integrated marketing plans for CI solutions and services that align with both business unit and commercial priorities. Partner with business units to plan and execute impactful product launches and ensure flawless activation against a regional checklist.
• Collaborate with digital teams to plan and execute SEO, SEM, paid digital, and social media campaigns. Monitor performance, optimize campaigns, and ensure KPI achievement (e.g., engagement, MQLs, opportunity pipeline). Execute regional campaigns across trade shows, conferences, and Philips-owned customer events (e.g. user group meetings) to generate MQLs, drive booth traffic, enable solution demos, and enhance brand perception.
• Develop and execute targeted communications to the Install Base (IB) ensuring customers are aware of new capabilities, upgrade paths, and solution best practices. Work in collaboration with the sales and account management team to ensure a clean and targeted list.
• Develop and execute targeted communications to new prospects to drive awareness and demand generation.
• Act as the primary marketing liaison to the Sales and Account teams, providing strategic marketing direction, tools, and field activation support. Ensure marketing assets and messaging support the buyer journey, drive commercial outcomes, and are fully leveraged by the field. Provide field feedback to the BU and product teams.
• Support the execution of the region’s Key Opinion Leader (KOL) and customer testimonial programs to build loyalty and advocacy.
• Deliver event- and campaign-level reporting to internal stakeholders. Consolidate results into monthly dashboards to inform CI and executive leadership.
• Lead and coordinate across multifunctional teams (product marketing, marketing communications, digital and events teams) to ensure unified execution and business impact with the commercial team (sales, account management, services, technical specialists).

You're the right fit if:

• You’ve acquired 5+ years of B2B healthcare marketing experience ideally in enterprise software or healthcare informatics, or 5+ years of experience including digital pathology in the realm of marketing, commercial excellence, business development, product management, etc.
  • Experience in pathology is highly preferred.
• Your skills include:
  • Proven track record in event management, demand generation, product launches, sales enablement, and digital campaigns.
  • Experience developing and executing marketing plans for both clinical and IT audiences.
• You have a Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent. Advanced degree (MBA, MPH, or MHA) preferred.
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
• You have a strong executive presence with the ability to deliver compelling virtual and in-person presentations. You have a demonstrated customer-first mindset, are highly collaborative have strategic agility, and experience working in a matrixed, cross-functional environment.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help…