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Sr. Manager, Insights & Analytics - Lupus

Job in Cambridge, Middlesex County, Massachusetts, 02140, USA
Listing for: Biogen
Full Time position
Listed on 2025-12-14
Job specializations:
  • Marketing / Advertising / PR
    Marketing Strategy, Market Research, Marketing Manager
Job Description & How to Apply Below

About This Role

The Senior Manager, Insights & Analytics will play a critical role within the US Lupus team. You will be a proactive strategic thought partner for the US Brand team, responsible for driving actionable insights & deep understanding of the customer, overall market, and competitive landscape in both systemic and cutaneous lupus.

This role plays a vital part in shaping the direction of the business and contributing to brand success. You will directly support the US Lupus brand team, focused on building foundational insights and building a go-to-market roadmap for one pipeline asset across multiple indications. You will provide critical insights for informed decisions, allowing for competitive positioning, and driving strategic initiatives based on an insights-driven approach.

As a key partner to commercial and marketing leadership, you will help identify & address the most important business problems facing the franchise and help to develop forward-looking, holistic and integrated market research and analytical plans to support brand strategy development and launch planning.

What You’ll Do

Serve as a key strategic thought partner for the marketing teams and go-to team member for insights.

  • Develop and deploy innovative market research techniques that reflect best practices, to develop key strategic customer insights and drive superior decision-making.
  • Bring "voice of the customer" in focus through innovative approaches to understand patients, HCPs, their experience, treatment preference, and treatment needs.
  • Analyze and synthesize market data (i.e., market research, specialty pharmacy, claims, etc.) to bring added value to research, and communicate customer insights in a business-oriented, concise and meaningful manner.
  • Inform and direct strategic analysis & recommendations for the development and maintenance of key user interfaces and dashboards used for providing strategic market and competitive insight to senior leadership.
  • Assist in leading the Integrated Customer Planning (ICP) and strategic budget planning process for the Lupus Insights team, and provide commercial team with comprehensive customer and market insights to support strategy & resource investment.
Who You Are

You are passionate about market research and customer insights. You enjoy finding the story the data is telling and translating it into digestible insights to drive key decisions. You thrive working cross-functionally across the organization with stakeholders of all levels (including leadership). You demonstrate confidence when facing ambiguity and prioritize decisions that are best for the customer and the team.

Experience Required
  • Minimum of 5 years of patient / customer research experience within a relevant industry like biotech, pharmaceutical, or a consulting firm supporting the healthcare industry.
  • Strong project management experience – managing projects end-to-end (Defining the business need, requesting proposals from vendors, advising on research sample, monitoring fielding, designing read out plans, synthesizing and communicating findings within the organization).
  • Strong communication skills – expertise in translating analyses and research results into actionable insights for business stakeholders across the organization (including senior leadership).
  • Excellent strategic thinking capabilities with ability to synthesize large amounts of information and logically structure PowerPoint deliverables.
  • Driven, highly self-motivated, confident, high-energy individual.
  • Experience working with a branded, consumer facing product.
  • Experience in the Lupus Therapeutic Area or adjacent Auto-Immune space with Rheumatology or Dermatology customers, a plus.
Education
  • Bachelor's Degree Required, Master’s Preferred.
Additional Information

The base compensation range for this role is: $-$. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities.

In addition to…

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