Sr. Director, HCP Marketing - Rheumatology

Sr. Director, HCP Marketing - Rheumatology
Takeda Pharmaceutical Cambridge, MA

Join Takeda as the Senior Director of HCP Marketing - Rheumatology, where you will be a champion of Takeda's culture and values while leading the overall strategic direction and performance management for new product launch. You will collaborate closely with cross functional teams and executive leadership to develop and execute strategies that ensure maximum success.

• Lead and create HCP marketing capabilities for Rheumatology franchise including launch strategy development, go to market strategy, and tactical planning for new product launch.

• Oversee the creation and execution of the following:

  • Branded and unbranded personal promotions

  • Branded and unbranded non-personal promotions

  • Brand planning and competitive workshops

  • Salesforce national meeting marketing execution

  • Commercial medical insight generation through physician interactions and ad boards

• Maintain core brand message architecture and creative to be aligned to brand's and franchise's strategic priorities.

• Orchestrate brand plan process by mobilizing all functional leads to create a cross-functional situation analysis, strategic direction, and full tactical build-up and budget.

• Drive overall marketing direction that corresponds to and takes advantage of key changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction.

• Brand representative to Global Product Team (GPT).

• Brand representative on label updates.

• Support preparation for key financial and budget time points throughout the year.

• Partner with Sales Leadership to gather local insights and feedback; develop and adapt plans to support personal HCP promotion and anticipate needs or communicate updates and changes.

• Oversee development and evolution of tactics and resources across all available channels – personal, non-personal, congress.

• Guide the development of staff members in marketing expertise, organizational awareness, exposure, and career development.

• Manage high level relationship with key creative agencies and yearly assessment for any core agency needs for the HCP audience.

• Represent brand-specific commercial perspectives in organizational decision-making related to Global Commercial Strategy, GPT, life cycle development, and clinical development programs.

• Manage significant opex spend budget.

• Bachelor's degree.

• 12+ years of commercial pharma experience, including significant U.S. HCP marketing experience with 5 years in leadership level positions with increasing responsibilities.

• New product launch experience.

• Commercial pharma experience in Psoriatic Arthritis, including an in-depth understanding of the disease state, treatment paradigms, and future trends.

• Demonstrated ability to manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork.

• Extensive experience in both marketing strategy and marketing execution.

• Proven track record in marketing innovation.

• Ability to understand and leverage analytics to drive decision making.

• Strategic Planning and Implementation – Ability to develop an overall marketing strategy and oversee the implementation of the strategy.

• People Development – Ability to assess strengths and development areas of staff members and provide suggestions for development.

• Management – Ability to set priorities, develop workflow processes, and direct staff.

• Communication – Ability to communicate ideas and data, both verbally and written, in a persuasive and appropriate manner.

• Budgeting – Ability to create and maintain an accurate budget for department expenses.

• MBA.

• Marketing techniques – comprehensive understanding of pharmaceutical marketing methods, tools and concepts.

• Specialty pharma – experience working with specialty therapies, buy & bill reimbursement, complex biologics.

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life‑changing work.

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