Marketing Specialist

Job Summary

Harvard Education Press (HEP) is a mission-driven, independent university press affiliated with the Harvard Graduate School of Education. Our mission is to provide practitioners and policymakers with the knowledge, tools, and information they need to understand and address the educational issues facing our society today and tomorrow. The Marketing Specialist is responsible for executing on marketing efforts that drive brand awareness, audience engagement, and revenue growth.

This role combines creative marketing ideas with author relationship management and technical marketing proficiency. The position requires a blend of innovative thinking, creative execution, relationship building, and data-driven decision-making to deliver measurable results across multiple marketing channels.

Digital Marketing & Analytics (30%)

• Develop and execute email marketing campaigns targeting unique audiences and sales goals using marketing automation tools
• Assume lead responsibility for marketing planning for a selection of titles each season
• Collaborate to develop visually compelling marketing materials
• Develop and track key marketing metrics and prepare regular performance reports
• Monitor, analyze, and optimize campaign performance using analytics platforms (Google Analytics, Marketing Cloud)

Event Marketing & Partnership Development (30%)

• Coordinate promotional events, webinars, and virtual engagements
• Manage conference marketing materials, booth displays, and promotional giveaways
• Manage and build relationships with HGSE key partners to support marketing efforts
• Build relationships with industry influencers, media contacts, and thought leaders
• Develop partnerships with industry organizations, educational institutions, and complementary brands

Author Relations, Marketing & Content Partnership (25%)

• Build and maintain strong relationships with authors, serving as the primary marketing contact from manuscript to post-publication
• Collaborate with authors on marketing strategies, press outreach, promotional opportunities, and content development to support blogs, newsletters, case studies, and thought leadership pieces
• Support author events, book launches, webinars, and speaking engagements
• Work with authors to develop compelling marketing materials, including author bios, book descriptions, blurbs, media plans, and promotional content
• Manage author questionnaires and gather marketing intelligence for campaign development

Project Management & Operations (15%)

• Manage marketing project timelines, budgets, and resource allocation
• Develop communication strategy to keep all parties informed of projects
• Coordinate with external vendors including designers, copywriters, and agencies
• Leverage automation to improve processes and outcomes; document best practices and contribute to process improvements

Basic Qualifications:

• Bachelor's degree in marketing, Communications, English, Journalism, or related field or equivalent work experience
• Minimum of 5 years’ work-related experience in marketing, advertising or communications
• Marketing Automation: Experience with platforms like Marketing Cloud, Hubspot, or Constant Contact
• Design Software: Previous experience with Canva, Adobe Creative Suite, or similar design tools
• CRM Systems: Familiarity with Salesforce or similar customer relationship management platforms
• Event Management: Experience planning and executing marketing events and conferences
• Occasional travel as needed
• Ability to work overtime including nights and weekends when needed
• Any candidate wishing to be considered must supply a cover letter in addition to their resume

• Analytics: Proficiency with Google Analytics and ability to interpret marketing performance data
• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously
• SEO/SEM: Understanding of search engine optimization and digital advertising best practices
• Experience with proven results in marketing, advertising or communication

• Standard Hours/
  
  Schedule:
  
  35 hours per week
• Compensation Range: $75,000 - $81,000 commensurate with experience
• Vi…